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The World of FMC Technologies an Event Technology Award Finalist
Inhance is excited to be a finalist in the Best Touch-Based Experience/Interactive category for The World of FMC Technologies campaign.
Inhance thrives on meeting formidable challenges with visually beautiful solutions, and the FMC project is some of their most impressive work to date. FMC Technologies is a global leader in the energy industry and a pioneer in undersea drilling, oil exploration and mining equipment. When they approached Inhance to design the heart of their new tradeshow booth, the artistic challenge was to display very structural technology in a way that was visually engaging. Inhance's solution was a 15 foot long, eight foot high multitouch wall created as a beautiful, living, moving painting that showcases all of their technology in one environment.
Inhance took their 3D engine to the next level for the project. The wall has the capability to play movies beyond 8k resolution while multiple windows containing very detailed, complex 3D models pop up simultaneously within the animation. It was designed for up to thirty people to interact with the wall at one time, which was an over estimation that proved necessary. The wall was constantly mobbed during the Offshore Technology Conference in Houston, becoming the buzz of the show as people returned with colleagues after seeing it.
"This project pushed the boundaries of what's possible with large scale multitouch. It's the perfect balance of technology and art," says Inhance CEO Penn Arthur. "It's another case of Inhance doing something that probably nobody's ever done before."
The Event Technology Awards were established to recognize the power of integrating technology across events and trade shows. They shine a spotlight on the best use of event technology to elevate brand experiences, increase reach, communicate smarter, drive attendance, increase leads, push sales and upgrade the engagement between companies and their target audiences.
More than 300 entries were received this year, and judged by a panel of brand-side marketers. Winners will be announced at the awards gala held during EventTech on November 5 at the Bellagio in Las Vegas.
ABOUT INHANCE DIGITAL
Inhance is an interactive agency specializing in bringing complex science and technology-based ideas to life. We partner with some of the world's leading companies to deliver innovative media solutions providing consistent ROI.
For further information contact Shannon Arnold, Marketing Specialist, Inhance Digital, at
323-297-7700 or visit www.inhance.com.
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