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ICC Jerusalem Prepares for Increased Demand for International Conventions
ICC Jerusalem is about to go through a serious makeover and add thousands
of square meters to its area. A huge complex, with a congress hotel,
trading center and local businesses will be built next to it, as part of
Jerusalem Municipality's new Business Quarter plan.
New plan for the extension and building of a new international convention
center in Jerusalem is promoted these days; this center will fit into the
market's needs, technology and demands, as expected in the coming decades.
Mira Altman, the CEO of ICC Jerusalem, has been leading this project for
the last five years, together with a team of leading experts.
ICC Jerusalem is Israel's largest convention center (member of the ICCA
and the AIPC organizations). It is located at the entrance of Jerusalem,
and hosts about 400-500 local and international events every year, with
more than 400.000 participants and guests. The center is currently built
over an area of 31,000 square meters, and includes 27 conference halls and
exhibition areas, of different sizes.
The new program includes the construction and extension of brand new and
modern convention center, which will spread over 56,000 square feet.
There, you will find a congress hotel with 800 guest rooms, 6,000 square
meters of exhibition areas, ballrooms, study halls, auditorium, VIP
chambers, cabinet chambers and a communication center.
"As the first congress center in Israel and the most experienced, with
long years' tradition, we benefit from the professional reputation and the
great experience that this place has gathered. Nevertheless, we make a
constant effort to look into the future and adjust to the changing
environment around us", says Mrs. Altman. "The new program is based on
hard work, including researches, surveys and meetings with different
figures from the global tourism market, which - combined together - helped
in creating a clear picture of this market's current and future needs and
demands. Naturally, we also considered the local aspects of Jerusalem and
its unique characteristics."
The professional team that was involved in the center's planning included
HVS Convention, Sports & Entertainment Facilities Consulting, a company
with an extensive experience in planning convention centers, and the
international architect Moshe Safdie, who conducted the planning of the
Marina Bay Sands Conference Center in Singapore, as well as many other
projects. Together they succeeded in transforming their insights into a
detailed planning program.
This program fits into the general program of the city entrance, which is
planned by the architect firm "Farhi - Zafrir". In addition to the
renovated convention center, it also includes office towers and a
commercial avenue. Thanks to its central location, this complex will
benefit from transport accessibility, as being in close proximity to an
Israel Railways station, two of the Jerusalem Light Rail stations and the
city's central station.
"All over the world, convention centers are significant economic anchors
of the city and the state's life", notes Mrs. Altman. "As a tourist
attraction with global importance, Jerusalem has a great advantage; there
is no doubt that the implementation of this program will lead to economic,
occupational and promotional growth of the city."
ICC Jerusalem belongs to the Jewish Agency for Israel and to Jerusalem's
municipality, which promote the program with the company's directorate.
Another partner to the program's development and promotion is the
Jerusalem Development Authority (JDA), which makes constant efforts to
strengthen Jerusalem's status as an attractive destination for
international conventions, fairs and exhibitions.
For more information: www.iccjer.co.il/en/
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