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Ian Sequeira of Exhibit Surveys Presenting at EXHIBITORFastTrak Atlanta
Exhibit Surveys, Inc. announced that Ian Sequeira, executive vice president, will present educational sessions at EXHIBITOR FastTrak Atlanta.
What: Using Surveys to Measure Your Performance in Trade Shows and Events
When: Tuesday, November 5, 2013, 10:45 a.m. – 12:15 p.m.
Description: If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long-term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:
• The benefits of measuring
• Typical measurement planning processes
• Research techniques
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Case studies and more
What: Selecting the Right Shows: The Critical Decision
When: Tuesday, November 5, 2013, 1:30 p.m. – 3 p.m.
Description: Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. You will learn how to:
• Identify markets that represent the most potential for you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Discover a FREE ROI estimator developed for the trade show industry
For More Information:
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.
Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170. To download a free white paper, “Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys CEO to Present Trade Show ROI at Marketing Profs’ B2B Marketing Forum
More information about Exhibit Surveys, Inc....
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