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Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor
The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Approaching Prospects on the Exhibition Floor.
Written by exhibit marketing expert Barry Siskind, this report identifies common pitfalls exhibitors should avoid when interacting with attendees during an exhibition as well as providing tried-and-true methods for engaging potential clients during the hustle and bustle of the busy exhibition floor.
CEIR's Research Director, Nancy Drapeau, PRC says, "This report emphasizes how, in a short amount of time, the exhibitor can draw in a potential customer and smoothly transition into gathering information with ease and purpose."
Approaching Prospects on the Exhibition Floor addresses:
* Do's and don'ts for approaching potential customers
* How to conduct demonstrations
* Handling a full booth
* What to do during "quiet" time
* Leading up to the sales pitch.
To obtain the full report, go to www.ceir.org/store_products.view.php?id=2555.
IAEE members can access the CEIR library and reports at no cost - a benefit of IAEE membership.
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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