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2Heads’ Christmas Campaign: Helping Make Wishes Come True
12/12/2013
Creative agency, 2Heads, is doing something a little bit different this Christmas. Instead of sending out standard Christmas cards, they are sending out a ‘Christmas Experience Box’. The box, which will be sent to clients, includes everything needed to create a Christmas desk experience, including desk decorations, sprinkles, cookie, hot chocolate and a hand warmer.

But crucially this campaign isn’t just about creating a Christmas experience for their clients; it’s also about helping raise money for Make-A-Wish® International, a charity whose mission is to grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.

People who receive the box are being asked to decorate their desk with the goodies and then tweet a photograph of the result. For each photo tweeted, 2Heads will donate £10 to Make-A-Wish.

“We’re all about creating experiences for our clients,” explains Gareth Minor, MD of 2Heads, “and Make-A-Wish International is all about creating memorable experiences for special children. Just like us, Make-A-Wish works on a global scale, and we saw this as an opportunity to support this wonderful charity whilst bringing a bit of Christmas cheer to our clients.”

A digital version of the campaign is dovetailing with the experience box. It allows recipients to download and print a ‘decorate your desk’ pack and then encourages them to tweet a photo, with 2Heads once again making a donation to Make-A-Wish.

“We are really excited by this campaign,” commented Gareth. “It gives people the chance to have a bit of fun and get into the Christmas spirit whilst also making a positive difference to some very extraordinary people.”

Clients are being asked to tweet their decorated desk to #2headscreatechristmas.

View our experiometer, which shows how much we have raised to date at www.2heads.tv/createchristmas.


About 2Heads
2Heads works in close partnership with global brands to create and execute inspiring events and exhibition programmes. As a creative agency, we turn our clients’ events – everything from opulent hospitality to technically challenging trade shows – into exciting and engaging customer experiences. 2Heads has offices in Europe, US and Asia. For more information, go to www.2heads.tv.

Further information on Make-A-Wish International is available at www.worldwish.org.


Contact:
kathrync@2heads.tv






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