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Professional Beauty Association Extends Agreement with GES Through 2018
Global Experience Specialists (GES®) announced that it has extended its agreement with Professional Beauty Association (PBA) to produce Cosmoprof North America (CPNA) and International Salon and Spa Expo (ISSE) through 2018.
“We value our partnership with GES, and we appreciate their passion to introduce new and innovative products to upgrade the look, feel and functionality of our shows,” said Professional Beauty Association Associate Executive Director of Business Development, Eric Horn. “GES is truly a strategic partner and plays a key role in the success of our events.”
GES’ designers and product innovation team worked with PBA to upgrade the look and feel of Cosmoprof. The new design includes modern lines throughout the show and sustainable LED lighting.
“We have a long and successful partnership with Professional Beauty Association,” said GES President Steve Moster. “We’re always looking for ways to provide new, creative designs and products to engage their attendees and keep their shows in the forefront of the beauty industry.”
PBA and its exhibitors will benefit from GES’ easy-to-use technology including GES ConnectSM, a fully integrated, online planning tool for event organizers, and Expresso® which combines the art of a customized show experience with the science of exhibitor surveys and usage data. PBA will also have the opportunity to contribute to other innovative tools currently in development.
For more information, go to www.ges.com.
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