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HCEA Holds Healthcare Association Roundtable in Reno, Nevada
12/12/2013
The Healthcare Convention & Exhibitors Association (HCEA) hosted an Association Roundtable on November 8, 2013. A perennial favorite held at every HCEA Annual Meeting, by popular demand the discussion forum was offered as a stand-alone, one-day event, and featured participants from well-known healthcare association and medical society professionals representing a variety of different specialties.

Attendees shared best practices, forged new industry connections and learned about the latest developments in the world of healthcare convention marketing in a discussion moderated by Randy Bauler, CEM, Corporate Relations & Exhibits Director, American Association of Critical-Care Nurses (AACN). Topics explored included legal and regulatory concerns including the Open Payments Program (Sunshine Act), traffic building strategies for the exhibit hall, creative sponsorships and proprietorship of attendee email lists.

"HCEA Roundtable discussions always seem to cover the most up-to-date information on what's going on in the industry, whether related to compliance, research, or measurement," said Bauler.

"This educational event provides a unique opportunity for fellow healthcare association professionals to make new industry connections, sharing best practices and learning about the latest developments in the world of healthcare marketing and in addition we were able to explore all that the Reno-Tahoe area has to offer," noted Jacqueline Beaulieu, Executive Director, HCEA.

The Healthcare Convention & Exhibitors Association (HCEA) is the only association solely dedicated to improving the effectiveness and promoting the value of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions.


Contact:
cspradley@kellencompany.com






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