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Exhibition & Convention Executives Forum Announces Program for May 28 Event
12/19/2013
The opening keynote at the 2014 Exhibition & Convention Executives Forum (ECEF) will be delivered by Greg Topalian, executive vice president, Reed Exhibitions, according to an announcement today by Lippman Connects, producer of ECEF. “Avoiding Irrelevance” will be the title of his address at the May 28 event in Washington, DC.

“Greg’s provocative take on evolving customer expectations promises to disrupt the way industry leaders think about their events,” said Sam Lippman, president of Lippman Connects and creator of the ECEF program. “This keynote provides the top-level perspective and forward-looking insights that makes ECEF a valuable event for 200 CEOs, executive directors, presidents and vice presidents.”

Lippman Connects also announced the rest of the 2014 program:

• Consumer Electronics Association President and CEO Gary Shapiro reveals his “Killer Strategies for a Successful Exhibition.”
• The Mexican Market - Bring Mexican Attendees to your Event and Clone your Event in Mexico: Paul St. Amour, Vice President, E.J. Krause and Associates and a panel of exhibition producers discuss the value of the Mexican market.
• Advanstar President and CEO Joseph Loggia demonstrates how their new software enhances the value of participation for attendees and exhibitors.
• American Geophysical Union Executive Director/CEO Chris McEntee demonstrates how a virtual extension is enhancing the on-site attendee experience.
• Brand Studio Executive Director and author Larry Vincent delivers the Closing Keynote “Brand Real: Strengthening Your Event’s Brand and Bottom Line.”

“The ECEF 2014 program is fresh, original and full of actionable take-aways,” observed Lippman. “I am pleased by the high praise ECEF receives each year from leaders in the exhibition and convention industry. They are the inspiration for this year’s strong agenda.”

In addition, the ECEF schedule includes a Networking Reception on Tuesday, May 27, 2014. ECEF is renowned for its unmatched top-to-top networking. Networking continues all the next day at breakfast, lunch and multiple networking breaks.


About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. Sam Lippman also provides executive-level consulting. More information is available at www.lippmanconnects.com.


Contact:
sam@lippmanconnects.com


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