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Bartizan's iLeads 1.5 Release Adds Easier Customization, Exhibitor Education, and Improved Messaging
Bartizan Connects, maker
of the trade show industry's top lead retrieval tools, today announced
iLeads 1.5, the latest release of its award winning mobile app for
tradeshow lead retrieval. iLeads 1.5 is the tradeshow industry's first
badge-scanning app and the highlight of the new release simplifies the way
exhibitors set up their customized surveys and follow ups.
For exhibitors, this update will make setting up multiple licenses with
the same set of customized questions amazingly simple. Exhibitors can now
set up multiple devices from a single point - a password protected
exhibitor portal. If exhibiting companies have multiple booth staff all
iLeads enabled devices can share unified customizations. For registration
contractors using iLeads, the new version lets them customize the system
default surveys and follow-up questions for their events.
"The major addition to this release of our iLeads app is improved
bi-directional synching," said Ayman Ahmed, senior vice president & CTO,
Bartizan Connects. "Using iLeads 1.5, exhibitors can now customize their
follow ups and survey questions by logging into the exhibitor portal on
LeadsLightning.com. It's available for Apple users now; the Android
version is in development."
The 1.5 release also includes improved exhibitor messaging. Many
exhibitors are not aware that they do not need a live internet connection
to use iLeads at a show. If, after scanning a badge, no name appears,
exhibitors are notified that this simply indicates the badge holder is a
late registrant or there's been an error entering the badge number. But
this isn't a problem, since exhibitors can simply add qualifiers and notes
as usual and the contact info will appear later when the device is
The real value of being at a trade show - why it's worth spending
marketing budget - comes when exhibitors follow up on the leads and
contacts made at the event. Exhibitors using iLeads 1.5 can access
Bartizan's post-show marketing templates, worksheets, social media
planner, and checklists all from within the app. The easiest way to follow
up with tradeshow leads is to send each lead an e-mail. iLeads 1.5
provides worksheets and templates to help exhibitors create compelling
email messages that will close sales.
"We know that exhibitors find it difficult to follow up with sales leads
using best practices," said Lew Hoff, president, Bartizan Connects. "Now,
exhibitors can capture leads with iLeads and then use our post-show
marketing checklists and templates to close those leads."
What's New in Version 1.5?
1. Improved bi-directional synching. Data such as follow-up and survey
questions will now be pushed from the exhibitor portal, LeadsLightning, to
devices with the iLeads app running. This will make setting up multiple
licenses with the same set of questions amazingly simple.
2. In-app exhibitor education. Offers ways to increase booth traffic and
follow up with leads. Steps to take before, after, and during the
3. Exhibitor messaging improved while using app. If attendee info is not
available at the time of scanning, the exhibitor is informed that the
attendee is a late registrant. They will be prompted to enter info as
usual and informed that data and visitor info will sync after show.
About iLeads Badge Scanner App
The award winning iLeads is the first and most widely used exhibitor lead
retrieval app. Request a demo and talk to a lead capture specialist about
how iLeads could fit into your event strategy.
About Bartizan Lead Retrieval
Bartizan is a long-time provider of exhibitor lead management programs and
badge scanners for trade shows. Bartizan originated lead retrieval for
mobile phones and has the largest lead retrieval inventory in the country
with over 3,000 units
For more information on Bartizan Lead Retrieval, call 914-375-7982 or go to www.bartizan.com.
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