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German Convention Bureau Highlights Strategic Business Intelligence as Key Component of Meetings Destinations Strategy
1/9/2014
When global meeting planners meet next week at the Professional Convention Management Association's (PCMA) Convening Leaders Annual Conference in Boston, there's one session they won't want to miss: Selecting a Destination Based on Strategic Business Intelligence. This moderated panel discussion will be presented by the German Convention Bureau's Laura d'Elsa, MCI France's Philippe Fournier and Excel London's David Pagler, and facilitated by Jan Tonkin of The Conference Company. It is designed to both help global planners evaluate potential destinations based on strategic business intelligence and guide destinations in positioning these assets to attract meeting business.

"With a better understanding of the learning styles of today's adult learners, as well as the need to make each meeting or convention deliver maximum impact and a definable return on investment, meeting planners today have a rigorous list of requirements for selecting venues," said Laura d'Elsa, New York-based Regional Director USA & Canada, German Convention Bureau. "Integration within the community and access to local real-world experiences are among the top factors that knowledge-conscious planners place high on their list of requirements.

"It's not enough for a destination to have local natural beauty; smart meeting planners are looking for immersive experiences appropriate to their industry where the conference classroom extends beyond the convention center and into the boardroom or the lab. This session highlights both what global meeting planners should consider for their next meeting, as well as what destination marketers should do to make their strategic business intelligence and assets shine."

Topics to be discussed include:
o Identifying ways to utilize local and industry resources to learn more about a destination's business assets
o Examining destinations that have successfully attracted meetings because of local industry
o Evaluating a destination based on its ability to meet desired business outcomes
Selecting a Destination Based on Strategic Business Intelligence will be held on Monday, January 13, at 1:15 p.m. in the Hynes Convention Center, Third Level, Ballroom C.


About the German Convention Bureau
The German Convention Bureau (GCB) represents and markets Germany as a destination for conventions, meetings, events and incentives both on a national and international scale. It is the first point of contact for companies, associations and organizations around the world planning events in Germany. Acting as a connector to the wide range of German event service providers, venues and host cities, the German Convention Bureau (GCB) provides hands-on advice and support to planners and executives in all industries and organizations. To bring maximum value, quality and customization to each meeting and event hosted in Germany, the GCB also helps hosts and attendees leverage the country's deep expertise in green meetings and key industries such as pharmaceuticals, financials, automotive, logistics & transportation, and technology. The GCB's more than 200 members include leading hotels, convention centers, destinations, event agencies and service providers of the German meetings and conventions industry. Accor Hotels, DuesseldorfCongress, and Stuttgart Convention Bureau are Preferred Partners of the GCB. As Strategic Partners, Lufthansa German Airlines, Deutsche Bahn AG (German Railways), and the German National Tourist Board (GNTB) support the work of the GCB.

The GCB website (www.germany-meetings.com) serves as a useful online tool to find detailed information on Germany, search venues and vendors, get tips for green meetings, catch up on the latest news, access travel guides, and much more. Follow the German Convention Bureau in the U.S. on Twitter at twitter.com/GermanyMeetings.


Contact:
margaretbonilla@clareville.com






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