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EXHIBITOR Magazine's 2014 Green Exhibiting Survey: Interest Returning but No Significant Uptick in Adoption
Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine's 2014 Green Exhibiting Survey. Seven years after a groundbreaking initial survey and three years past a post-recession follow-up survey, it appears interest in Green exhibiting has returned to prerecession levels.
Sixty-two percent of exhibitors report "high" or "very high" interest in going Green. Thirty-nine percent believe their company's interest in Green exhibiting has increased "somewhat" or "significantly" in the past three years, and an additional 37 percent anticipate Green interest will continue to increase throughout 2014.
Twenty percent of exhibitors who have taken steps to decrease their programs' impact on the environment report that those efforts resulted in decreased exhibit-related costs. But when asked to rate the variables impeding increased adoption of Green products and services, exhibitors almost unanimously scored "generally higher prices of Green solutions compared with traditional options" as the most significant obstacle.
"Despite the fact that interest in eco-friendly exhibiting has rebounded, it could be a while before that interest translates into sizeable steps toward Greener pastures," commented Travis Stanton, editor, EXHIBITOR magazine. "But if more exhibitors and industry suppliers can convince companies that going Green isn't just the right thing to do, but also has the potential to actually decrease costs over time, we'll very likely see a convergence of fiscal and environmental responsibility that could translate into massive overnight strides in sustainability."
Results from the survey, sponsored by Global Experience Specialists Inc. (GES), will be published in the February 2014 issue of EXHIBITOR magazine.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine - best practices in trade show marketing, and produces EXHIBITOR2014, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak live online educational sessions; and GRAVITY FREE, the world's only multidisciplinary design conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. www.ExhibitorOnline.com is the trade show and event community's most comprehensive online resource.
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