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MC2 Names Neal Foard as Senior VP, Experience Design Director, Opens New Location in Los Angeles
MC2 is pleased to announce that Neal Foard has joined the company as Senior Vice President, Experience Design Director.
In his new role, Neal will lead the company's experience design efforts based in their newly established Los Angeles office.
"Our clients are increasingly looking to us for more robust creative offerings with an emphasis on deep brand experiences at their important events as well as within their exhibit spaces and permanent environments," said Gary Benson, MC2 CEO. “I see Neal as an important contributor to MC2’s continued development in these areas, with particular emphasis on our growing automotive business."
Foard most recently held the position of Director of Creative Marketing at Tivo in San Jose, CA. Prior to that, he was Executive Creative Director of Saatchi & Saatchi’s New York Toyota Team after serving as Regional Creative Director at Bates Hong Kong. Foard is a featured speaker at TED conferences and the author of his own presentation skills workshop.
Foard joins MC2 as the company opens its 12th facility in the U.S. The Los Angeles location comes on the heels of opening of MC2 Europe with the acquisition of ProFair in Dusseldorf, Germany.
Foard is expected to become a critical member of MC2's leadership team as the company continues to grow and enhance their business offerings from a strong foundation in fabrication and logistical support to a broader range of strategic services.
MC2 ("MC-squared") designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. Our unique rental exhibit system, EcoFlex™, is a green alternative to custom exhibit rentals and offers end-to-end exhibit services for an all-inclusive price. MC2 has sponsored EXHIBITOR magazine's FastTrak education program since 2001. We have 12 locations in the U.S. and Germany to serve our clients. For more information, go to www.mc-2.com.
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