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Licensing Expo 2014 Registration is Open
Registration is now open for Licensing Expo 2014, the world’s largest and most influential trade show dedicated to brand, character, entertainment, fashion and art licensing. Set for June 17-19 at the Mandalay Bay Convention Center in Las Vegas, NV, the trade show connects more than 15,000 licensees, consumer goods manufacturers and retailers with the industry’s most powerful and recognizable intellectual properties. Representatives from all product categories will be in attendance including toys and games, apparel and accessories, gaming and consumer electronics, home and housewares, health and beauty, food and beverage and gifts and novelties.
“Licensing Expo is where industry professionals come to spot the ‘next big thing,’” says Jessica Blue, vice president, Licensing Expo. “It is the industry’s leading event to facilitate the business of licensing and to bring licensors, licensees and retailers together to network and make brand extension deals.”
Organized by Advanstar Licensing, the 2013 Licensing Expo saw attendance increase 10 percent, with one in three attendees originating from outside of the United States. Of these attendees, there was a 30 percent increase in visitors with decision-making power.
Licensing Expo 2014 will once again be merchandized into five show zones to better allow attendees to connect with the exhibitors they want to meet: Characters & Entertainment, Brands & Agents, Art & Design, Fashion & Lifestyle and Sourcing & Production. Over 5,000 of the world’s hottest brands will be showcased on 420 booths within these zones.
Many renowned brands are returning to exhibit at the 2014 show including Dreamworks Animation, Nickelodeon, Sony Pictures Consumer Products, Mattel, Inc., Coca-Cola, Condé Nast, Hasbro Consumer Products, IMG Worldwide, Inc., Paramount Pictures, Sanrio, Twentieth Century Fox Consumer Products and Rovio Entertainment Ltd, along with new and noteworthy exhibitors such as RACE Motorsports Marketing, Inc., High Times Magazine, Polaris Industries, Storaro Collection, Univergroup, Tale of the Tooth Fairy by MK and Company, Bren Bataclan, Enchantails, Heat Licensing and the Japan Pavilion, a new area in Characters & Entertainment featuring brand owners from Japan.
For more information and to register for free, visit www.licensingexpo.com or
follow on Twitter (@licensingexpo), on Facebook or via Linked In.
About Advanstar Communications, Inc. (www.advanstar.com)
Advanstar is an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to “Connect Our Customers with Theirs.” Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.
About Licensing Expo (www.licensingexpo.com)
Now in its 34th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character and Entertainment; Fashion and Lifestyle; Art and Design; Brands and Agents; Sourcing and Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by Advanstar Communications, Inc. and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). Advanstar Communications, Inc. also owns and operates License! Global magazine and Brand Licensing Europe.
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