WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Associations/Press, Company News
CEIR Releases Report Providing Insights for New Attendee Marketing
1/30/2014
Today the Center for Exhibition Industry Research (CEIR) announces a new report, Attracting New Attendees.

This report provides key characteristics of new attendees and insights on the primary resources relied upon to identify prospective events to visit.

Top line findings include:

* New attendees are twice as likely to be final decision makers in the buying processes when compared to those who are not adding new exhibitions to their schedule.

* New attendees, who are actively searching for events, are more likely to use different sources when considering which exhibitions to attend; with word-of-mouth sources and personal invites holding sway with this target audience.

CEIR's Research Director Nancy Drapeau, PRC says: "This report offers very useful insights for organizers striving to bring new attendees to their events. It points to the importance of multichannel marketing."

Dr. Jeff Tanner of Baylor University further notes, "This study highlights the importance of seeking new attendees because decision makers are actively searching for new and better sources of information, especially exhibitions."

IAEE members can access the CEIR library and reports at no cost - a benefit of IAEE membership.

About the Study
This study was conducted by Dr. Jeff Tanner, Professor of Marketing at Baylor University, and Nancy Drapeau, PRC, Research Director of the Center for Exhibition Industry Research (CEIR) using a panel of exhibition attendees provided by ResearchNow and with a grant from CEIR. The sample consisted of 421 respondents from fourteen industries.


About CEIR
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


Contact:
info@ceir.org






FIND IT - MARKETPLACE
Backdrops
Radiant Manufacturing
Audiovisual Production
4 Productions, LLC
Mobile Marketing Manufacturers
SPEVCO, Inc.
International
ASTOUND
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott