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NAB Show Partnering with IndustryTracker
How is the NAB Show extending its presence far beyond its show dates? By offering a new, free service that provides its show community with an engaging, comprehensive, year-round newsfeed. IndustryTracker includes news from all exhibitors as well as industry blogs and publications, and the tool is also highly beneficial for attendee planning and post-show follow-up.
IndustryTracker, from ExpoBee, uses information provided by attendees themselves to filter out less relevant information and news items and focus on giving each individual reader information in his/her specific area(s) of interest. “It’s an efficient and effective way to deliver important and pertinent exhibitor news and information to our show audience online, on-demand and 24/7. Think of it as a personalized news platform for each member of the media and entertainment community,” says Chris Brown, EVP, Conventions & Business Operations, NAB.
IndustryTracker is a highly innovative tool that enables industry professionals to consume relevant, industry-focused exhibitor news. Attendees simply choose the exhibitor categories, exhibiting companies and topics they care about most; IndustryTracker does the rest by creating a comprehensive industry newsfeed that is at the same time personalized, easy-to-follow and saves time and effort.
“We’re always looking for new and better ways to serve our customers. This is a value-added service we’re providing to our exhibitors so that now, their booth rental fee provides benefits not only during the show but year-round as well,” says Brown.
Rick Dobson, ExpoBee VP Sales USA, notes that the system’s information is updated continually, and built-in filters ensure that only the most important, relevant, and current exhibitor and industry news is provided. “IndustryTracker also provides each exhibiting company with its own ‘Dashboard,’ showing how many news articles have been redistributed from its web site, how many people have read those articles, how many people are specifically ‘tracking’ their news, and how much exposure they are receiving relative to other exhibitors,” he adds.
Founded in 2007, ExpoBee™is a technology innovator offering interactive business engagement platforms and applications that provide exhibition organizers a distinct competitive edge. By combining innovative technologies, data intelligence and targeted marketing tools, ExpoBee empowers and optimizes community engagement year-round. For more information on ExpoBee, visit www.expobee.com.
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.
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