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Awards, Company News
Ad Bands Named Finalist for PPAI Image Award Competition
Ad Bands® was named a finalist for the 2014 Image Award Competition sponsored by Promotional Products Association International (PPAI). They received the bronze prize in the Printed Supplier Catalogs category. The company was recognized Jan. 14 at the 2014 PPAI Awards Presentation and Reception during the PPAI Expo.
The PPAI Image Awards recognize members for creative, insightful and effective branding activities that convey information about their own company's identity, products or services to customers and prospects within the promotional products industry.
Formerly known as the Ad Specialty Division of Alliance Rubber Company, Ad Bands® published a 2013 catalog that was an integral part of its transition to a new, separate entity from Alliance Rubber Company, known primarily for its stationery and commercial products. By allowing the promotional division to become its own entity, the company optimized its marketing messages to the purchasers of promotional printed products. The subsequent catalog was the biggest factor in its ability to communicate to ad specialty dealers and help them build profitable and successful businesses with its products. Historically, Ad Bands® never had a full-scale catalog for the promotional products industry, relying instead on ads and flyers. With the new catalog, the company unleashed the power of these products and garnered more recognition within the industry.
"The results of these changes to our marketing strategy have proven to be very effective in expanding recognition of our ad specialty line," said Andrea Reid, ad specialty sales manager for Alliance Rubber Company. "Our Ad Bands® brand allows us to speak exclusively to the needs of ad specialty dealers and also create awareness of our products with the end-user. This catalog was the medium through which this communication was made possible."
PPAI states that "an effective printed supplier catalog relies on the development of a comprehensive publication that delivers clear product images and complete product descriptions, detailed and concise imprinting information and complete pricing and sales policies. Secondarily, this printed media has the potential to educate a customer about the history, capabilities and sales opportunities related to a specific company/product line."
About Ad Bands
Ad Bands® is a leading supplier in the promotional products industry. Offering "Quality Printed Products,” the division continually brings new products to the industry, providing fun and original ideas to help distributors succeed. Ad Bands strives to satisfy patrons through innovative resources, combining technology with personal touch.
About Alliance Rubber Company
Since 1923, Alliance Rubber Company has been dedicated to “Holding Your World Together.” The company has grown into a global leader with more than 2,100 skus of mailing, shipping, office and packaging products sold through dealers in 28 countries. Under the current leadership of President Bonnie Swayze, Alliance continues its long history of innovation. Pioneering the women’s entrance into the boardroom, Swayze was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations. For more information, go to www.alliance-rubber.com.
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