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The National Conference Center Releases White Paper on the Importance of Networking
2/6/2014
The National Conference Center has just released a white paper on the importance of face-to-face networking. The paper is authored by Dyanne Smith of The National Conference Center. Smith writes, “With the amount of online resources readily available to us on our desktops and smart phones, blindly attending events and ‘hoping for the best’ becomes obsolete.” She also cautions that “we must remind ourselves that social media does not replace face-to-face networking but instead is a supplement and provides the tools for instantaneous two-way communication.”

It may seem very obvious, but networking is an art and necessary business tactic that is rapidly being lost. When a local media outlet held a networking breakfast at NCC last summer, it was interesting to see the numbers of attendees who hung back or sat at tables alone, reading their PDA devices. One attendee stood out as she walked around the room introducing herself and speaking to as many people as possible. She was clearly making the rounds and understood the benefit and the potential of connecting with the other attendees.

In the white paper, NCC interviews Washington D.C. business leaders and leading authorities on events and successful networking. Interviewees and contributors to the paper include Kristina Bouweiri of Reston Limousine, Lyles Carr with The McCormick Group, Derek Coburn of cadre and author of Networking is Not Working,” Kelly Harris with Lockheed Martin, Tina Johnson with JP Events and Consulting, Diane Lunsford who is a writer and has supported many regional executives, Sharla Warren of eventPower and Tien Wong of Tech2000.

In the NCC white paper Warren, vice president of conference services at eventPower explains the role that social media can play in networking without it becoming a detractor. The use of mobile applications such as Trip Builder and Double Dutch allow professionals to connect before an event and stay connected during and after, while allowing hosts to optimize their event and engage directly.

The white paper quotes John Potterton, operations manager at FMC Technologies, “Networking is an art and requires work, practice, concentration and good habits. It’s asking who is going to be there, what do I want to accomplish and what do I want to walk away with?”

“As a prime training and event venue, we think that the benefits of teaching and implementing good networking skills are extremely important and are often undervalued and overlooked,” stated Phillip Saims, director of sales and marketing at NCC. “We wanted to provide insight and create greater interest in this necessary business tactic.”

Included in the white paper is a useful pullout on the “do’s” and “don’ts” of networking. To read the paper, go to http://bit.ly/1dLwUaM.


About The National Conference Center
Located in Northern Virginia 12 miles from Dulles International Airport and 35 miles from Washington, D.C., the National Conference Center (NCC) is one of the largest eco-friendly conference centers in the nation. In 2013, it was named “Best Venue” by the International Events Society. The property has 917 guest rooms, over 250,000 square feet of meeting space and a 16,000 square foot ballroom. With 30 years of experience in the hospitality and meetings industry, The National Conference Center is managed by ARAMARK Conference Centers and has become a hub for productive meetings. For information call 800-363-3108 or visit www.conferencecenter.com.

The Power of Networking is part of “Meeting Discoveries” a white paper series produced by The National Conference Center. Topics range from helping meeting planners produce more productive meetings to trends in the industry. The next edition of Meetings Discoveries will publish in Summer, 2014.


Contact:
Vicki@bendurepr.com






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