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SmartSource Computer & Audio Visual Rentals Names Lauren Cushing as Account Executive
2/13/2014
SmartSource Computer & Audio Visual Rentals (Hauppauge, NY) announces that Lauren Cushing has joined the company as an Account Executive. Cushing is expected to leverage her longstanding experience in the trade show and events marketplace to develop new business and expand existing customer relationships.

According to SmartSource Director of Exhibition Sales Brian Schiels, “We are very excited to have Lauren on the SmartSource team. She is a consummate sales and marketing professional with a high performance record spanning over 16 years, as well as outstanding skills in event marketing, product and service launches and customer relationship management.”

SmartSource Vice President of Sales Jeff Byrne echoed those thoughts stating, “Lauren’s extensive experience effectively marketing services and executing events, from branding concepts, sponsorships, vendor management and logistics, to complete project management will make her a strong asset to our organization.”

Directly prior to joining SmartSource, Cushing served as Senior Director, Strategic Marketing with Achieve3000 (Lakewood, NJ). While there, she was credited with significantly raising awareness of the company’s solutions in the K-12 educational market. Additionally, she was a Senior Account Executive with Derse (Dallas, TX) where she was responsible for identifying new opportunities for the company’s trade show marketing solutions, maintaining a portfolio of over $2 million annually, and building relationships within the Fortune 500 market.

Cushing’s extensive career also included positions as: Sales Executive with ExhibitGroup/Gilspur (New York, NY) during which she grew new business opportunities to over $1.9 million in a single year; Director of Marketing with Dialout.Net, Inc. (Nashua, NH); and Director, Marketing Programs with Lucent Technologies-Switching Solutions Group (Warren, NJ), where she led the strategic planning and implementation of a $4 million global marketing plan.

Cushing holds an MBA in Marketing/International Business from Rutgers University (Newark, NJ), a Post-graduate Certificate of International Business from the Ecole Supérieure du Commerce (Rennes, France) and a B.A. in Marketing from Stockton State College (Pomona, NJ). She resides in Matawan, NJ.


About SmartSource Computer & Audio Visual Rentals
SmartSource Rentals provides a unique range of rental products and services under the overall brand “Total Technology.” SmartSource has the largest national footprint in the computer and audiovisual rental space. The company serves the trade show, professional conferences, and general technology markets. SmartSource is widely recognized for its breadth and depth of offerings and seamless systems integration for even the most complex temporary installations. By leveraging high performance IT, AV, and the latest interactive technologies, SmartSource helps marketers effectively convey and distill their brand messages with optimum, impactful impressions. SmartSource Rentals has fully-staffed and equipped branch offices in 21 major metropolitan markets. Founded in 1984 as Rent-a-PC, the company was the pioneer market maker in technology rentals. For more information, visit www.smartsourcerentals.com or call 800-888-8686.


Contact:
dmautuori@optonline.net


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