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Springfield CVB Renews Destination Marketing Accreditation
The Springfield Convention & Visitors Bureau earned reaccreditation from the Destination Marketing Accreditation Program, an international program developed by Destination Marketing Association International.
In maintaining DMAP accreditation, destination marketing organizations communicate to their community, buyers and potential visitors that their organization has continued to demonstrate a significant measure of excellence in destination management and marketing.
The Springfield CVB is the city’s marketing agency responsible for marketing the city as a travel destination in order to grow the economy through growth in tourism.
The bureau originally earned accreditation in 2009. In order to maintain accreditation, organizations must apply every four years.
DMAP accreditation standards cover a variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
About Destination Marketing Accreditation Program
DMAP is an independent international accreditation body and leader in defining quality and performance issues in destination management and marketing. For additional information on DMAP, visit www.destinationmarketing.org.
About Springfield Convention & Visitors Bureau
The Springfield Convention & Visitors Bureau is a nonprofit organization dedicated to boosting the local economy by promoting travel and tourism to Springfield. For more information, go to www.springfieldmo.org and/or all 417-881-5300 or 800-678-8767. The CVB is located at 815 E. St. Louis St., Springfield, MO 65806.
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