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DDW Implements ExpoBee's IndustryTracker Technology
Digestive Disease Week® (DDW) 2014, to be held May 3-6 at Chicago’s McCormick Place, is the world’s largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery.
But its impact as an important industry event will be even more far-reaching this year. That’s because the event is offering a new, free service that provides its entire community with an engaging, comprehensive newsfeed, including industry news from all exhibitors as well as professional blogs and publications.
IndustryTracker, from ExpoBee, uses information provided by attendees themselves to filter out less-relevant information and news items, and focuses on giving each individual reader information in his/her specific area(s) of interest. It’s an efficient and effective way to deliver only the most important and pertinent industry news and information to the right audience online, on-demand and 24/7 — a personalized news platform for each member of the DDW community.
“It’s also the most effective way for digestive disease professionals to consume relevant, industry-focused news,” according to Rick Dobson, ExpoBee’s VP Sales USA. “Attendees simply choose the industry categories, exhibiting companies and topics they care about most. IndustryTracker does the rest by creating a comprehensive industry newsfeed that is at the same time personalized, easy to follow, and saves time and effort.”
The system’s information is updated continually and built-in filters ensure that only the most important and relevant information and most current industry news are provided.
IndustryTracker also provides each exhibiting company with its own “Dashboard,” showing how many news articles have been redistributed from its website, how many people have read those articles and how much exposure they are receiving relative to other exhibitors. Because DDW’s organizers are always looking for new and better ways to serve their customers, this value-added service being provided to exhibitors means that now their booth rental fee provides benefits not only during the show but year-round as well.
Founded in 2007, ExpoBee™is a technology innovator offering interactive business engagement platforms and applications that provide exhibition organizers a distinct competitive edge. By combining innovative technologies, data intelligence and targeted marketing tools, ExpoBee empowers and optimizes community engagement year-round. For more information on ExpoBee, visit www.expobee.com.
About Digestive Disease Week
DDW is the largest international gathering of physicians, researchers and academics in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery. An average of 15,000 medical professionals attends the meeting each year. DDW 2014 will be held May 3-6 at McCormick Place in Chicago, IL. Jointly sponsored by the American Association for the Study of Liver Diseases (AASLD), the American Gastroenterological Association (AGA), the American Society for Gastrointestinal Endoscopy (ASGE) and the Society for Surgery of the Alimentary Tract (SSAT), DDW showcases thousands of abstracts and hundreds of lectures on the latest advances in GI research, medicine and technology. For more information go to www.ddw.org.
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