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International , Shows & Events
Promotion Expo Opens in Milan, March 25-28
The twenty-third edition of Promotion Expo trade fair is intended to watch the markets evolution and is planned accordingly to create prompt and concrete opportunities to enable the growth of companies. According to these aims, the fair launches new valuable initiatives from 26th to 28th March 2014 at fieramilanocity, Gate 6, Milan.
Four main sections, that mark the layout of Promotion Expo, have been integrated in a wide yet tightly consistent system of initiatives including conferences and workshops, an innovative contest about museum merchandising, the prestigious Popai Award and the official presentation of ACP-Associazione Culturale del mercato Promozionale (Cultural Association of the Promotional Market) that is intended to become the landmark of the whole filière of promotions and loyalty.
Among the initiatives of the XXIII edition there is the original contest “Nutrire l’Arte” (Feeding Art) dedicated to museum and promotional merchandising. The project is aimed to offer the opportunity to make prototypes of objects inspired to art masterpieces, that when approved by directors of museums, can be manufactured in large runs and sold so that to grant to museums earnings in percentage on sales. The project is aimed to urge companies to find new channels to commercialize museum merchandising and to use these products for promotional and loyalty schemes. “Nutrire l’Arte” will last two years to be associated to Expo 2015 and to the flow of tourists that will visit museums. The prototypes made by the companies attending the contest “Nutrire l’Arte” will be exhibited in a dedicated area during the Promotion Expo fair, where museums can also introduce themselves to visitors. The museums taking part in “Nutrire l’Arte” project are: Società per le Belle Arti ed Esposizione Permanente of Milan, Fondazione Brescia Musei/Museo Santa Giulia, Musei Civici of Modena (to see the art collections and to download the form of the contest, visit
Osvaldo Ponchia, president of Promotion Expo, comments upon the initiative, “With the project and contest “Nutrire l’Arte” we intend to boost farther on the museum merchandising that already plays an important role in Promotion Expo, and to build a stronger bond besides offering opportunities to the players of the market: modern trade, brands, communications agencies, manufacturers of promotional products, consumers and museums that now can share a common area to converse.”
Great interest also for the Italian Popai Award, now at the 7th edition, that will be assigned during the fair; the award is coupled with an exhibition showing all the projects taking part in the contest and it is aimed to enhance the following categories:
#-Shop windows (internal/external)
#-Initiatives at shops
#-Digital and Technological Innovation
#-Store (Retailers, Shop in Shop, Temporary/Pop-up Store)
During the fair, in a dedicated area of the hall, there will be some conferences and workshops - a much appreciated solution as visitors can rationalize their visits to stands and the attendance to conferences in the same place.
Four sections of the fair cover more than 16,000sqm and are:
Gift&Premium is the section for gifts and premiums to be used in promotional initiatives and in loyalty schemes, there are also personalized objects and business gifts, besides merchandising.
B2B Service gathers the suppliers of services for relationship and field marketing, agencies of promotion, public relations and events.
In-Store Material is the section showing materials, devices and ideas for the in-store communications, there will be producers of furniture for shops and designers studios.
Digital Signage is the area where the most advanced technological solutions for POP are shown.
Promotion Expo in 23 year of activities has delivered to exhibitors and visitors the benefits that characterize the fair, one of the most influential in Europe:
#-a complete landscape of the promotional sector
#-leading companies that exhibits totally new products and vanguard solutions
#-more than 7,000 qualified visitors that are decision makers
#-real business opportunities for exhibitors and visitors
#-an environment aimed to networking and to business matching
#-effective communications solutions for exhibitors
#-conferences and workshops aimed to up-date and share knowledge through well-known speakers
Established in 1991, with the passing of the years, OPS has become the reference point of the promotional community (firms investing in promotions, agencies, suppliers, resellers, associations) winning the cultural leadership. Leveraging on a wide system of trade fairs, publishing (magazines and books), workshops and researches, OPS contributes in the making and in the spreading of knowledge about promotions, loyalty, direct marketing, events, incentive.
Promotion Expo Looking for Museums Needing 'Nourishment'
FIND IT - MARKETPLACE