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New Live Marketing Owner Inspires Team to Engage
Anne Trompeter is the new owner of Live Marketing, a creative agency specializing in trade show and event marketing experiences. As chief creative strategist and sole shareholder, Trompeter, a creative executive at the company for almost ten years, is reinvigorating the company with new energy, a new look—and a renewed mission to engage.
Under Trompeter’s leadership, Live Marketing will continue to help companies communicate their stories and connect with audiences in new, exciting, and award-winning ways.
Trompeter says there isn’t room for complacency in the exhibit and event industry. We are experiencing an era of disruptive change. Everything marketers have always believed is in question. Many of the old rules are no longer true. Increasingly diverse audiences need unique types of content—with every audience member having a preference for how that content is delivered. “The only way to stand out is to keep on top of new trends and technologies, embrace change, and adapt quickly,” says Trompeter.
Live Marketing’s award-winning creative and account teams remain in place. Longtime Live Marketing team member Kristin Veach has been promoted to chief communications & growth strategist, and Liz Nacron has been named as chief production strategist and executive producer.
Live Marketing’s new identity and approach will launch at EXHIBITOR2014 at the Mandalay Bay Convention Center in Las Vegas, March 17-19, 2014.
About Live Marketing
Live Marketing is a creative agency that develops and delivers trade show and event experiences to engage audiences authentically, interactively, socially, and measurably. Our inspired, practical, and sincere team believes in the undeniable power of human interaction. When you need to engage audiences, capture attention, and drive results—no one knows live like Live. For more information, go to www.livemarketing.com.
Live Marketing Wins MarketingProfs Bright Bulb Award for Best B2B Marketing Project
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