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Expotechnik to Deliver Four Educational Sessions at EXHIBITOR2014
2/27/2014
Expotechnik will deliver four educational sessions at EXHIBITOR2014, the premier conference for trade show exhibit and event marketing professionals. The sessions share Expotechnik expertise in design trends, connecting with target audiences and maximizing operational cost efficiency.

Tom Frisby, executive v.p., and Laurel von Rosenvinge, idea architect, will present “Trends with Benefits: Cool Applications of Hot Ideas.” Attendees can expect to be inspired and wowed with by this what’s-what of hot ideas that can be applied to increase the engagement quotient delivered by exhibits and events. The session will take place Wednesday, March 19 at 3:45 p.m.

“Creative Thinking to Reinvigorate Your Program” will teach even more new approaches exhibitors can use to shake up their programs. Frisby will co-present this session with art director, Tommy Layman on Wednesday, March 19 at 10 a.m.

“Activate Your Audience’s Sixth Sense: Engagement” will explore both high and low-tech methods exhibitors can use to up the experiential impact of their face-to-face marketing experiences. The session will be held Thursday, March 20 at 10 a.m. and will be presented by Layman and idea architect Sandy Yun.

“Custom Rental vs. Custom Purchase: Comparing Costs and Options” will use real case studies and calculations as it teaches attendees to quantify which option—exhibit purchase or rental—is most cost effective for their company. This session, taking place on Thursday, March 20 at 1:00 p.m., will be led by Tucker Ramsey, executive v.p. and Blake McCurdy, design manger.

EXHIBITOR2014 will be held March 16-20 at the Mandalay Bay Convention Center in Las Vegas. Learn more or register at www.exhibitoronline.com/exhibitorshow/2014/conferenceoverview.asp.

Meet Expotechnik, architects of community engagement. We serve innovative corporations by creating architecture-supported experiences that entice, educate and persuade prospective customers. Our specialties include exhibits, exhibitions, events and environments. We are headquartered in Frankfurt, Germany with nine subsidiaries located across Europe, North America, Asia and Australia. Our customers include Siemens, BMW, Lufthansa and Deutsche Telekom.

For more information, go to www.expotechnik.com.


Contact:
sandy.yun@expotechnik.com


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