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Event Technology Groups Rebrand as Lumi
Audience insight groups Lumi Mobile and IML Worldwide have launched a new brand identity following last year’s combination of the two businesses.
The enlarged company will now be known as Lumi.
In June 2013, Lumi Mobile, a specialist in consumer insight mobile technology, agreed to acquire real-time audience engagement and events technology group IML from Computershare. Earlier last year, Lumi Mobile had expanded into the meetings and events market with the launch of Lumi Join In, a communications app based on the company’s patented, real-time Lumi Live platform.
Accompanied by the brand promise ‘Insight, instantly’, the new Lumi identity will be rolled out immediately. Existing websites www.lumimobile.com and www.imlworldwide.com will remain operational during the migration to www.lumiinsight.com.
With regards to the launch of the new brand, Richard Taylor, CEO of Lumi,
“Insight, instantly, drives everything we do. It is the root of Lumi’s expertise, our ideas and our product development. The successful integration of IML and our new beginning as Lumi offers an exciting opportunity to grow and develop a single leading brand around the world.
This new energy will significantly invigorate our client relationships, unlock business opportunities and boost our innovation. I believe all elements are in place to position ourselves as the front-runner in insight technology.”
Lumi is a global market leader in real-time audience insight technology for research, live events, meetings and corporate communication. Operating from offices in twelve countries, Lumi's core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisors to provide an unparalleled understanding of attitudes, opinion and behavior in a dynamic and innovative way. For more information, go to www.lumiinsight.com.
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