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ChirpE Scavenger Hunt Engages Thousands on Social Media During and After IAEE's Expo! Expo! 2013
2/27/2014
a2z, Inc. - the leading event management and marketing software in North America - has released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt at Expo! Expo! 2013.

Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time. The 632 photos clicked during this fun gaming experience engaged a total of 11,872 people on Facebook between December 7-22, 2013, generating 45,872 impressions in the process.

View Infographic:
www.a2zinc.net/Show6/Custom/IAEE_ScavengerHunt_Master_2013.pdf

The following seven premier organizations came together to co-host the ChirpE Scavenger Hunt at Expo! Expo! 2013:
  • a2z, Inc.
  • ASP Events
  • International Association of Exhibitions & Events
  • J. Spargo & Associates
  • Projection
  • The Expo Group
  • Visit Baltimore
Photos taken from each partner location were posted to Facebook as well as tweeted in real-time. All partners witnessed increased booth traffic and lead collection from their participation in this one-of-a-kind gaming and interactive experience.

All participants who visited each ChirpE Photo Booth location at the event, and provided their email address, were entered in a random raffle to win an iPad mini.

ChirpE Photo Booth provides event organizers the opportunity to capture spontaneous appreciation from attendees through photos and testimonials which are shared on leading social media services in real-time. This unique social marketing solution has been leveraged by a number of leading expositions and conferences to showcase their event to online fans by enabling happy attendees to share their photos from the event venue, at a time when they are most motivated to spread the word about their successful participation.

The ChirpE Photo Booth solution has provided a fun and engaging experience to hundreds of thousands of attendees at leading trade shows and conventions, including Craft & Hobby Association's CHA MEGA Show 2014, Society of Women Engineers' WE13 and Trade Show Executive's Gold 100 Awards & Summit.


About Expo! Expo!
Expo! Expo! IAEE's Annual Meeting & Exhibition brings the exhibitions and events industry's best minds and brightest stars together to reach out, collaborate and share their expertise. Expo! Expo!'s 80+-course conference program and CEM Designation Program provides the ideal opportunity to continue attendees' all-important education. www.iaee.com/events--education/expo-expo-annual-meeting/.


About a2z
a2z, Inc. provides powerful web-based event management tools that grow your show by increasing and accelerating booth sales, helping boost revenue, and enhancing engagement and value for everyone. a2z, Inc. powers more than 850 leading events every year. a2z's solutions are used by more events on the 2013 Trade Show Executive Gold 100 list than any other exposition and conference management software provider in the industry. Our clients benefit from increased connectivity with their audience via an improved website for their attendees and exhibitors and both web-based and native mobile app solutions. For more information go to www.a2zinc.net.


Contact:
marketing@a2zinc.net






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