WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News, International , Shows & Events
Messe Düsseldorf to Organize New Retail Trade Fair in China
3/6/2014
Renowned as the organizer of EuroShop (The World’s Leading Retail Trade Fair) in Düsseldorf, Germany, Messe Düsseldorf is expanding its activities into China with the new trade fair C-star. This satellite event of EuroShop geared towards the Chinese market is scheduled for May 13 – 15, 2015 at the Shanghai New International Expo Centre. The EHI Retail Institute will be Messe Düsseldorf’s partner for this trade fair.

Following the EuroShop structure, C-star 2015 will be divided into four independent but connected exhibit segments: shop fittings, lighting, refrigeration and store design; retail technology; visual merchandising and marketing; exhibition stand construction. The targeted visitor groups consist of the three most important retail sectors in China: retailers, industry and services.

Messe Düsseldorf considers its involvement in the Chinese market a necessity. “In all of China there is currently no high-quality national event similar to EuroShop. Yet China is a country where the retail sector – whether high-street retailers or e-commerce – has been growing fast and steadily for many years,” commented Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf and Chairman of Messe Düsseldorf China Ltd.

Between 2009 and 2012 overall sales in China rose from about Euro 1.6 billion to over Euro 2.5 billion. By 2015 China will be the second-largest consumer market in the world, after the U.S. China’s total retail space alone will have grown substantially by 2015, with an expected 50 to 100 million square meters of new retail space. Half of the world’s shopping centers currently under construction are being built in China.

EuroShop exhibitors are specifically welcoming C-star. According to a survey conducted by Messe Düsseldorf in June 2013 among 1,440 EuroShop exhibitors, the significance of the Chinese and Hong Kong sales market had been steadily increasing and trade fairs in China were considered major marketing tools. More than 50% of the respondents stated that they were either operating in China and Hong Kong already or had specific plans for a market entry in these countries.

“With C-star we can contribute our vast expertise in the organization of retail trade fairs. Moreover, as organizers, we know how to export established trade fair formats to China, having been successful with Chinaplas, All in Print China, wire/Tube China and ProWine China. I am confident that C-star will provide internationally operating companies with an attractive trade fair platform that will facilitate their development on the Chinese growth market,” said Hans Werner Reinhard.

C-star 2015 will be held in the dynamic and modern economic center of China – the booming city of Shanghai, which is the hub of one of China’s economically most powerful and forward-looking regions. One third of all retail space is concentrated within 20 top-tier cities in the country’s south-east.

For further information on visiting or exhibiting at C-star 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Web site www.mdna.com.




Contact:
info@mdna.com


Related News

Messe Düsseldorf Organizes New Medical Expo and Conference in the U.S.





FIND IT - MARKETPLACE
Pop-Up
Brandstand America Inc.
Staffing
CMT Agency
Interactive Multimedia
T1Visions
Audiovisual Display Stands
Armodilo Display Solutions
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 206 South Broadway, Suite 745, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott