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Chris Dorn to Explain Exhibiting in the APAC Region at EXHIBITOR2014
If you haven’t yet been in charge of a global project in the APAC region, don’t worry—you will be soon. According to EXHIBITOR magazine's 2013 International Exhibiting Survey U.S. companies are crossing borders to increase sales, generate brand awareness and cultivate relationships with foreign prospects.
The most popular countries among U.S. exhibitors heading overseas include China, Australia, and Japan.
No need to panic! Christopher Dorn, president, Idea International, will conduct two sessions at EXHIBITOR2014 to help you navigate the APAC landscape. Both sessions will be held on Tuesday, March 18. The first is “Exhibiting in Japan” (T706, 8 AM) where Dorn partners with Jon Ellms, Vice President and Principal, Access TCA, to talk about their experiences at the International Myeloma Workshop in Kyoto. The second session, at 3:45 (T703) is titled “The Insider's Guide to Exhibiting in the APAC Region”. Both sessions are appropriate for all levels of experience. And if you still have questions, Chris will chair a Peer to Peer roundtable on Tuesday afternoon, (TP14, 5:30 PM) titled “The Insider’s Guide to Exhibiting in the APAC Region”.
About Idea International
Idea International delivers innovative solutions and impeccable project management that makes a lasting impression on your audience. Once companies work with us, they return again and again because we understand trade fairs in an important region of the world. Idea International- your preferred partner in the APAC region. For more information, visit www.idea-intl.com.
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