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Tom Bowman Launches 'The Green Edge' with Book Signings at EXHIBITOR2014
3/6/2014
Tom Bowman, green business consultant and communications expert, will launch his book The Green Edge: How Sustainability Can Help Exhibit and Meeting Planners Save Money and Build Stronger Brands at EXHIBITOR2014. The book, which helps trade show managers as well as exhibit designers and producers make informed environmental choices with bottom line benefits, is the first of its kind for the industry. Bowman will be signing copies of The Green Edge for EXHIBITOR 2014 attendees all three days that the exhibit hall is open.

Bowman says he wrote the book to fill a gap. “Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions,” says Bowman. Using industry-specific examples, Bowman delivers the practical information managers need to implement a more sustainable face-to-face marketing program. “We don’t have to re-think the entire industry to reduce its environmental impact,” says Bowman.

The Green Edge, which has earned praise from both trade show industry leaders and green business consultants as “practical” and “strategic,” is the culmination of years of research and empirical investigation—investigation that produced award-winning results. Bowman’s company received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (German) industry standards.

The Green Edge will be sold at the EXHIBITOR show bookstore and Bowman will be signing copies from 1-2 pm inside the EXHIBITOR magazine booth (Booth #1869), March 17-19.


About Tom Bowman
Tom Bowman received the international Green Good Design award in 2010. The company he founded in 1988, Bowman Design Group, received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (German) industry standards. Bowman is the chair of the Exhibitor Designer and Producer Association’s (EDPA) Sustainable Exhibit Leadership Committee and writes a monthly “Ask Mr. Green” column for EXHIBITOR Online. Bowman is a consultant, strategist and author who works with Fortune 1000 companies, start-ups, cultural institutions and government agencies to engage stakeholders in effective, cost-saving environmental action that build stronger brands. Contact Mr. Bowman at 562-494-3400 or www.TomBowman.com.


Contact:
tom@tombowman.com


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Tom Bowman to Present 'How to Tackle Green' at EXHIBITOR2014





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