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Event Production Show Official App Registers Healthy Stats
Showplans has released usage figures for the official Event Production Show 2014 app, which is part of the company's Showplanner range. In total Showplanner recorded 3125 unique users, meaning more than three-quarters of almost 4000 visitors at the show made use of either the web app or the mobile app. Additionally, the 212 exhibitors received details of 2627 leads generated through the app's add-to-plan and check-in functions, and 162 users took part in the mobile app's QR Hunt game, with Catherine Beck of UCAS Events winning the prize of an iPad Mini.
Dan Edwards, Operations Manager for the Event Production Show, said "The uptake of the app and its positive impact on the visitors' planning process is a great example of how an event app can perform with thorough promotion and a structured implementation. One of the most pleasing aspects of the show was the numbers attending our seminars, and this was reflected by the app users who created more than 850 diary bookmarks. The support Showplans provided in promoting the app helped us to achieve this impressive performance at what was a successful show overall."
For more information go to www.showplans.com.
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