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The Trade Group to Unveil Latest Innovations in Modular Exhibit Design at EXHIBITOR2014
The Trade group has always been an early adopter when it comes to
new and exciting innovations in exhibit design and construction. Nearly
ten years ago the company launched the Metalli® line, helping to close the
gap between the portable display and a true custom exhibit.
Trade Group is breaking ground again by announcing a new exhibit design
within the very popular Metalli line of modular displays called Torre.
What more appropriate event to debut the Torre line than Exhibitor2014,
the industry's top-rated conference for trade show and corporate event
Until now, exhibit designs were missing that product that has the
appearance of a custom exhibit but is actually a modular display. The
Torre line will use innovative construction techniques that reduce or
eliminate the visible aluminum extrusions while still maintaining the
functionality and cost saving attributes of system based displays.
display we will show at EXHIBITOR2014 will appear to be a completely
custom exhibit, but under it's skin it will be completely modular,"
explains Malcolm Gilvar, Executive VP of Sales. "The Torre provides an
upscale appearance while still retaining the modular characteristics that
make the Metalli line so popular."
For those that wish to see the Torre line before EXHIBITOR2014, The Trade
Group has a 20x20 Island configuration set up in their Dallas showroom.
For those attending EXHIBITOR2014, The Trade Group invites you to stop by
booth #1606 to witness something truly innovative and exciting. "You won't
win any money there, and we won't feed you," says Gilvar, "but you will
see the most innovative new product at this year's show!"
About The Trade Group
The Trade Group is an award-winning provider of trade show exhibits and
full-service provider of trade show services including exhibit rentals,
accessories and marketing. Since inception in 1986, the company has
delivered more than 40,000 superior trade show exhibits to more than
15,000 exhibit managers around the world. For more information, visit
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