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Anaheim and Orange County Report Robust Visitor Spending in 2013, Announce Expansion
3/13/2014
The Anaheim/Orange County Visitor & Convention Bureau, along with CIC Research, have reported year-end visitor figures noting that Orange County attracted 44.4 million visitors (+1.4 percent) in 2013, reflecting an overall increase of about 600,000 visitors to the region.

Visitor spending in Orange County during 2013 jumped nearly 10.1 percent to $9.6 billion, compared to $8.7 billion in 2012. This represents a $900 million year-over-year increase.

The robust growth in Orange County visitor spending has been driven primarily by the increased volume of visitors staying in Orange County hotels, especially leisure visitors staying in area hotels.

Skip Hull, Vice President of CIC Research said, "2013 experienced continued strong growth in Orange County's overnight leisure visitors and spending, which helped to push total visitor sales to $9.6 billion countywide. This marks a full recovery in visitor spending above the prerecession peak, even after adjustment for inflation. The Orange County tourism outlook for 2014 indicates continued but more moderate growth."

Orange County is located in the center of the populous Southern California region and attracts more than 60 percent of its overnight leisure visitors from the western portion of the United States. International visitors make up approximately 8 percent of all visitors to OC and 13 percent of overnight visitors to the county. Traditionally, international travelers have a great economic impact on the area, because they stay in the region much longer and spend more during their visit.

The city of Anaheim is the hub of OC's tourism industry, attracting a major portion of Orange County's leisure and business visitors. Within Anaheim's city limits are the Disneyland Resort, the Anaheim Convention Center and two professional sports teams (NHL's Ducks and MLB's Angels). According to CIC Research, of the 44.4 million visitors to Orange County in 2013, 18.7 million visited Anaheim. The 18.7 million visitors to Anaheim in 2013 spent $5.8 billion.

"The Anaheim Resort area continues to benefit from the popularity of Disney California Adventure Park's recent enhancements, as well as expanded entertainment offerings and new hotel development in Anaheim and Orange County," said Jay Burress, president and CEO, Anaheim/Orange County Visitor & Convention Bureau.


Anaheim Convention Center Announces Expansion
The Anaheim City Council on March 11, 2014, in favor of a 200,000-square-foot expansion of the Anaheim Convention Center. This will represent the seventh expansion in the convention center's 47-year history.

The $180-million expansion project will create a state-of-the-art multipurpose, flexible meeting and exhibit space. The location of the site is the current area known as Car Park 1 (Katella Ave. front facing). The development will involve the replacement of existing parking spaces, addition of new loading docks, vehicular entrance and a climate-controlled pedestrian bridge that will connect to the existing facility.

The project is slated to begin late summer of 2014 and is expected to be completed by fall of 2016. "This expansion will elevate the status of the Anaheim Convention Center as an all-encompassing meeting, convention and trade show venue," said Jay Burress, president and CEO, Anaheim/Orange County Visitor & Convention Bureau. "This new modern, multipurpose space is designed to keep pace with the trends in the meetings market and is a welcome addition to Anaheim's world-class convention campus."

Turner Construction Company and architecture firm Populous were selected to provide the design-build services for this project. Both Turner and Populous have enjoyed tremendous success and longevity in their respective fields and are known as leaders in the convention center design and construction industry, as well as design-build contracting.

In 2013 the Anaheim Convention Center held a total of 238 events with more than one million combined attendees. This includes conventions, tradeshows, meetings and consumer events.

The Anaheim Convention Center first opened its doors in 1967. Today, the 1.6-million-square-foot facility is the largest convention center on the West Coast. The center features 815,000 square feet of exhibit space, 130,000 square feet of meeting space and an array of outdoor function space that includes the 100,000-square-foot Grand Plaza, which opened January 2013.

The Anaheim/Orange County Visitor & Convention Bureau (AOCVCB) is Anaheim and Orange County's largest destination marketing organization. It is a nonprofit organization dedicated to promoting Anaheim/Orange County as a premier leisure, convention and meeting destination. More than 44 million travelers visited the Anaheim/Orange County area in 2013, generating more than $9.6 billion in revenue and creating nearly 156,000 tourism-related jobs. For more information, call (714) 765-8888 or visit www.anaheimoc.org.


Contact:
jflores@anaheimoc.org






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