WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News, New Products
DropThought Strengthens Ties Between Brands and Consumers Via Mobile, Social, and Cloud Technologies
3/27/2014
Leading consumer experience management company DropThought is playing a transformative role in the hospitality industry and with business brands by harnessing mobile, social, cloud, and "big data" to help boost customer-service performance levels and providing real-time customer engagement.

DropThought's innovative "software as a service" (SaaS) platform helps industries interested in garnering real-time customer feedback by tracking and enhancing customer relationships and service via instant feedback and resolutions, text analytics, and social media marketing. This quick and user-friendly solution enables businesses to receive actionable customer feedback at the point of engagement thus being able to address negative comments on the spot, or promote positive feedback instantaneously. DropThought also gives consumers new and easy ways to share their satisfaction and complaints with hotels, restaurants, and other businesses via on-site devices (such as kiosks, table tops, and check presenters), a mobile app, QR-code scan, and text messaging.

How it works:
* Businesses can work with DropThought through their company website, DropThought's mobile Manager App, or with on-premise kiosks and tablets, and view customer feedback on the DropThought Manager dashboard via the web and mobile app.

* Customer feedback is instantly sent to businesses, allowing them to quickly address issues on the fly.

* Mangers can use DropThought to market positive customer feedback on social media sites, as well as to improve brand presence and social media scores on sites such as TripAdvisor and Yelp. Instant alerts allow managers to quickly reply to customers directly from their mobile phones.

"We provide senior management with intuitive dashboards and very compelling content for social media marketing that not only can boost customer satisfaction and loyalty but also increase the bottom line. Through DropThought, they have access to vital real-time analytics and real-time trends," said Karan Chaudhry, DropThought's founder and CEO. "We believe these powerful and engaging tools will help revolutionize the way brands and consumers interact."

World-class brands already using DropThought include Cisco, Hyatt, Hilton, Marriott, and Cathay Pacific Airlines.

DropThought allows brands to empower their customers to become a vital part of driving excellent service. Consumers can download the DropThought mobile app, for example, from the hotel poolside, and express their satisfaction with the pool bar and food service. Customers can also let the hotel know if its restaurant's food is too salty or if the staff is rude.

"DropThought increases customer participation and provides more feedback than any other tool on the market," said Ajith Ravi, CTO and co-founder of DropThought. "In this competitive, global marketplace, customer loyalty is critical for brands. DropThought's platform helps companies achieve higher customer satisfaction, which leads to better sales and customer retention."


About DropThought
A leader in "consumer experience management" (CEM), DropThought gives brands a single, integrated view of customer engagement across multiple channels. Through its robust SaaS platform, DropThought makes it easy to collect, analyze, and utilize guest feedback to improve operations and drive new sales via interactive tools, analytics, and social media marketing. DropThought's highly intuitive user interface allows customers to provide positive feedback and managers to quickly act on negative consumer feedback via on-site devices such as kiosks, table tops, and check presenters. Our customers include some of the world's leading brands in the dining, hospitality, retail, healthcare, fitness, and financial industries. With DropThought, customer service just broadened its smile. Join the revolution here: www.DropThought.com.


Contact:
andrew@resonatepr.com






FIND IT - MARKETPLACE
Professional Certification
Certified Trade Show Marketer (CTSM)
Tabletop
Radius Display Products
Lighting Products
Pegasus Lighting
Pop-Up
Orbus Exhibit & Display Group
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 206 South Broadway, Suite 745, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott