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MC2 Identifies Exhibit Marketers Dreams for Trade Show Programs
MC2 has released the results of their "What's Your Dream" campaign, in which participants
shared their dreams for their exhibit programs in an online survey and in
person at the industry's annual trade show - EXHIBITOR2014.
MC2 conducted the campaign to gain a better perspective of the exhibit
marketer's world. Participants answered up to five open-ended questions
about their top wishes for their exhibit programs. The results were
compiled in the summary report, "What You Wished For!"
The report reveals exhibit professionals are clear on what they want and
need to make their trade show programs soar-regardless of being restricted
by tight budgets or limited resources. Collectively, exhibit and event
marketing professionals' wish lists centered around the following:
- Out with the old in with the new (builds): New builds are at the top of
many exhibitor's wish lists. They are even taking a back seat to "greener"
exhibit solutions sited in previous years.
- Tech Inspired Solutions: Technology's ability to create interactive and
exciting experiences is not lost on exhibit marketing professionals. They
want more of it.
- Practical Solutions: While exhibit professionals want the "Wow!" factor,
they also want solutions that are practical and effective.
- Quality Staff: Booth staff are the heart and soul of an exhibit.
Marketing professionals want better programs to ensure staff are prepared
and bring their "A game" to each and every trade show.
- Sophisticated metrics: Measuring ROI is easier in theory, but tends to
fall to the wayside. However, knowing that valuing a trade show program
can boost both budgets and careers, event marketing professionals desire
the ability to qualify, track and report results.
- Better Partners: Last, but not least, event marketers want exhibit
partners who intrinsically understand their business.
The full report is available for download at mc2talks.mc-2.com/exhibitor-2014-summary.
MC2 ("MC-squared"), www.mc-2.com, is a recognized leader in the
exhibit and event marketing industry. The company designs, builds and
manages integrated marketing programs for events, exhibits, and brand
environments for the world's best brands. The company has 13 locations in
the U.S. and Germany.
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