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QuickMobile and IMEX Partner to Deliver First Study on Mobile Event App Trends
QuickMobile, the recognized global leader in mobile event apps, and the IMEX Group, organizer of worldwide meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, today announced a joint annual global research study that will identify the perceptions, uses, challenges and opportunities of mobile event apps as reported by meeting planners. The first report will cover the buying habits, required functionality, and the role that mobile event apps play within the context of the larger event. The research will target more than 10,000 meeting planners, span the globe and will be segmented both by geography and independent, corporate or association planner status.
The field research, which will be conducted by Insights West, begins today and will conclude the middle of April 2014. The findings will be presented at IMEX in Frankfurt, and following further analysis, in October at IMEX America in Las Vegas. A public-facing survey for meeting and event planners is also available at yourinsights.ca/eventapps2014.
"Mobile event apps have become increasingly more important and more visible at events around the world," said Patrick Payne, CEO of QuickMobile. "Recognizing their influence on the industry, IMEX approached us about quantifying the impact and benefits from the meeting planner's perspective. IMEX has tremendous reach around the world, and together we can provide thought leadership that can help educate the industry and validate investment in technology. As an annual survey, we will continually assess and compare trends and changes year over year to help everyone understand the evolving role of mobile technology. We envision this report will become the definitive guide to perceptions, challenges and opportunities for event technology within the meetings and events industry."
The market research will target IMEX's global database of independent, association, agency and corporate meeting planners.
"We are interested in better understanding the market for mobile event apps and who better to work with on a research project about mobile technology than our partners and leaders in this industry, QuickMobile," said Carina Bauer, CEO of the IMEX Group. "This will be the first survey focused exclusively on the trends and use of apps in the meetings and events industry, and will undoubtedly provide some valuable insights and establish significant benchmarks for subsequent research. We look forward to jump-starting the research later this month and presenting the first findings on our Research Pod at IMEX in Frankfurt in May."
Meeting and event planners can also participate in the research by visiting yourinsights.ca/eventapps2014.
QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's mobile engagement platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada. For more information, visit www.quickmobile.com. Follow QuickMobile on Twitter @quickmobile.
The IMEX Group owns and operates two annual, award-winning 'trade shows with a difference' for the global meetings, incentive travel and events industry. IMEX in Frankfurt takes place each May at Messe Frankfurt, while IMEX America, including Smart Monday - powered by MPI, takes place each October in Las Vegas.
More information: www.imex-frankfurt.com and www.imexamerica.com.
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