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Exhibit Surveys White Paper Explores How Exhibitor Trends Impact Show Organizers
Exhibit Surveys, Inc. announced that a new white paper, gEvolving Exhibitor Trends and their Impacts on Exhibition Organizersh, is now available on its web site.
This white paper explores how trends in exhibition value, corporate objectives, attendee quality, and content marketing offer opportunities for show organizers.
gCorporate executives acknowledge the importance of events, but it is now opportune for exhibition organizers to drive the nail home by ensuring that their events effectively deliver the demand generation and customer acquisition opportunities that are most valued by their exhibitors,h
commented Jonathan gSkiph Cox, CEO and president, Exhibit Surveys Inc. who authored the paper. gThe improved knowledge of both attendee and exhibitor populations will enable organizers to serve each more effectively, perhaps opening the door to year]round content sharing between exhibitors and attendees, and cementing the organizerfs position as a B2B matchmaker.h
To download the free white paper, click
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.
Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit
or call 1.800.224.3170. To download free white papers, go to
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