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EXHIBITOR Magazine to Offer Lean Six Sigma Orange Belt Certification in Chicago, July 22-24
EXHIBITOR magazine is proud to partner with Marty Smith, founder of BuyingBehaviorMETRICS and the world's leading expert on buying behavior and purchase experience metrics, to offer an intensive 3-day learning experience in Chicago, July 22-24, 2014.
Lean Six Sigma Orange Belt Certification for Exhibitors is a step-by-step program to harness the power of Lean Six Sigma methodology to maximize ROI, reduce waste, identify critical failures, and improve your overall trade show marketing performance.
Attendees will learn how to use Marty's unique behavioral research techniques to deliver the most satisfying purchase experience possible for your company's target audience.
The sessions will feature an open interaction lecture format coupled with individual and group project assignments and hands-on simulations to demonstrate the effectiveness of the methodology. Video content will be provided to show actual case study examples of purchase experiences and the impact of marketing and sales materials and consumer behaviors. This course will also include a field trip in Chicago to explore a variety of live example purchase experience sites to support the classwork and reinforce the learnings. This program is tailored to meet the needs of trade show exhibitors.
"The continuous improvement methodology that Lean Six Sigma training provides is changing marketing beyond anything I've seen in my lifetime," commented Martin Smith, president and chief behavioral engineer, BuyingBehaviorMETRICS, who will be training the Lean Six Sigma Orange Belt participants. "Prior to Orange Belt, event marketing initiatives were more art than science. There were no standards in terms of measurement and root-cause analysis, so the results were inconsistent. Lean Six Sigma provides event marketers with a science-based skill set. It's the science of continuous measureable improvement that immediately makes a difference in how event marketers optimize their work and maximize their ROI."
Upon conclusion of the course work, participants will earn Lean Six Sigma Orange Belt Certification. Participation is limited to the first 25 registrants.
For more information and online registration, go to www.exhibitoronline.com/topics/lss.
BuyingBehaviorMETRICS delivers Lean Six Sigma-based consumer behavior measurement and analysis research to face-to-face marketers, in order to maximize sales and ROI. For more than two decades, Marty Smith, founder of BuyingBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. Marty is a Lean Six Sigma Master Black Belt Sensei and is the leading expert regarding the purchase experience and buying behavior at trade shows. BuyingBehaviorMETRICS is the only company in the world with a lean six sigma program specifically developed for marketing and sales professionals. For more information go to www.bbmgo.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2014, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. Find out more at www.ExhibitorOnline.com.
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