WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Associations/Press, Company News
CEIR Reports on Attendee Preferences by Job Title
4/17/2014
A new report from the Center for Exhibition Industry Research (CEIR), Attendee Preferences by Job Title, offers insights to help exhibition management create effective segmented marketing and exhibition content strategies. Which attendees are at an exhibition to shop? Which are there to learn? The answers to these and other similar questions can aid exhibition organizers in creating the most value for their target audience.

"This report helps exhibition organizers make sure their approach is in alignment with the preferences of their target attendees, regardless of the decision-making level the attendees hold within their organizations," says CEIR President & CEO Brian Casey, CEM. "Organizers can use this data to strategically plan the event content and to segment their marketing efforts accordingly."

Attendee Preferences by Job Title breaks down the shared and unique preferences of attendees based on four job-title levels: executive, upper, middle and lower management. Findings relate to the primary reasons for attending; whether top-ranked, important objectives for attending are being met; the top-ranked factors considered when deciding to attend a new exhibition; and information-resource preferences when evaluating prospective exhibitions to attend.

The good news for business-to-business exhibition organizers is that the most highly-coveted category of attendees - executives - places slightly higher importance on addressing shopping objectives. When evaluating the most important shopping objectives by job title, priorities are similar across all four job title levels. However, executives place higher importance than the other groups on the chance to interact with new products, finding solutions for existing problems and the chance to meet actual users.

Though the reputation of an event influences the decision to attend across all job titles, this report lists the unique driving factors that exist based on job function. The same holds true for information resources relied upon when deciding whether to attend, although word-of-mouth prevails no matter the job function.

IAEE members can access the CEIR library and reports at no cost - a benefit of IAEE membership.


About CEIR
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


Contact:
mtucker@ceir.org


Related News

2013 CEIR Index Results Released





FIND IT - MARKETPLACE
International
Giant International Ltd
Staffing
All Aces Promotional Staffing, Inc
Exhibit Producers
Exhibit Concepts, Inc.
Exhibit Producers
Downing Displays
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 206 South Broadway, Suite 745, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott