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HCEA’s 2014 Annual Meeting at the New Global Center for Health Innovation in Cleveland, Ohio
4/17/2014
Cleveland, Ohio, known as the “nation’s medical capital” and home of the new Global Center for Health Innovation, will be the host city for the Healthcare Convention & Exhibitors Association (HCEA) 2014 Annual Meeting, June 21-24, which will be held at the new Cleveland Convention Center.

The cornerstone of the Annual Meeting is HCEA’s exclusive, healthcare-specific education which will showcase a variety of educational programs designed to assist healthcare association professionals and pharmaceutical, medical device and technology marketers develop innovative and strategic, yet practical, solutions to complex challenges they face in their everyday work. Educational opportunities include the return of HCEA’s advanced-level education and a new offering for young professionals or those needing to refresh their convention exhibition skills. Educational workshops will be organized by the following themes:
• Regulatory and Compliance
• Measurement
• Marketing
• Event Logistics and Planning
• Global
• Technology
• Professional/Personal Development

In addition, international speaker Jeff Tobe, CSP, will deliver the opening keynote address. Tobe will tell attendees how their organizations can design and implement the ideal customer experience. Greg Harris, CEO/President of Rock & Roll Hall of Fame, will provide the closing address for the meeting. He will share insight into the success of the Rock & Roll Hall of Fame including its marketing strategy and what it means to the growth of Cleveland.

There are numerous networking opportunities planned during meeting including the Opening Reception at the House of Blues, Dinner with Strangers Dine-Around, sponsored receptions, HCEA’s Exhibit Hall and the Closing Reception at the Rock and Roll Hall of Fame. HCEA’s exhibit hall features close to 100 exhibitors from organizations that supply products and services to healthcare exhibitors. New features include the HCEA Product Theater, where exhibiting companies can showcase a product or service to a targeted audience of healthcare exhibition planners and marketers.

The Global Center for Health Innovation is the only facility in the world that displays the future of health and healthcare innovation, education and commerce through state-of-the-art spaces, programs and virtual offerings. In addition, Cleveland and the Northeast Ohio region are home to the Cleveland Clinic, MetroHealth, Sisters of Charity Health System and University Hospitals, along with other leading medical institutions. More than 700 bioscience companies are located in the area, and Cleveland-area healthcare start-ups lead the Midwest in attracting business investments, bringing in nearly $200 million in the past two years. Tours of the Global Center for Health Innovation will be integrated into the HCEA Annual Meeting.

“HCEA’s Annual Meeting convenes thought leaders who are innovating healthcare conventions and exhibits worldwide. Therefore, Cleveland is an ideal venue for our attendees to meet, experience, learn and network,” said Sue Huff, of Medtronic, Inc. and HCEA President. “During this year’s meeting, we will not only learn about crucial issues affecting our industry but about the contributions to healthcare Cleveland is making through the new Global Center for Health Innovation.”


About HCEA
HCEA is the only association solely dedicated to improving the effectiveness and promoting the value of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions. For more information, visit www.HCEA.org.


Contact:
cspradley@kellencompany.com


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