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AOCVCB Names Charles Harris as Senior VP of Marketing
The Anaheim/Orange County Visitor & Convention Bureau (AOCVCB) has named Charles Harris, former vice president of marketing for Luxe Hotels and L.E. Hotels, as senior vice president of marketing. In the newly-created role, Harris will lead strategic destination marketing efforts for Anaheim and Orange County and oversee the marketing, communications and tourism departments. He will also manage the organization's rebranding efforts.
"Charles has an impressive background in tourism and sports marketing," said Jay Burress, president & CEO, AOCVCB. "His depth of knowledge in these areas is essential as we embark on some very high-level projects, including the marketing of the Anaheim Convention Center's expansion.
During his tenure at Luxe Hotels, Harris led the charge for a complete branding refresh of Luxe Worldwide Hotels and Luxe Hotels. Harris generated $7 million in incremental sales and thousands of room nights for L.E. Hotels, oversaw the company's social media and public relations efforts and also spearheaded the company's marketing programs.
"Joining the AOCVCB team gives me the unique opportunity to help strengthen the Anaheim/Orange County brand in the business and leisure markets during a critical time in the organization's history," said Harris. "I look forward to taking the organization, and the destination, to the next level."
Prior to Luxe Hotels, Harris was the managing director of Coast 2 Coast Experts, a marketing agency which specialized in branding, social media, advertising and public relations. During his 25-year career, Harris has also held senior management positions at Experian Interactive, Anaheim Ducks, Los Angeles Dodgers, University of California, Irvine, and created his own consulting practice.
Harris also co-authored "Social Media in Sport Marketing" (2013, Holcomb Hathaway, Publishers), which looks at the infusion of social media to promote sports organizations.
The Anaheim/Orange County Visitor & Convention Bureau (AOCVCB) is Anaheim and Orange County's largest destination marketing organization. It is a nonprofit organization dedicated to promoting Anaheim/Orange County as a premier leisure, convention and meeting destination. More than 44 million travelers visited the Anaheim/Orange County area in 2013, generating more than $9.6 billion in revenue and creating nearly 156,000 tourism-related jobs. For more information, call (714) 765-8888 or visit www.anaheimoc.org.
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