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Association Forum Partners with Lippman Connects on Roundtables
4/24/2014
Association Forum of Chicagoland is pleased to announce that for the second consecutive year it is the exclusive association partner of Lippman Connects’ June 26 Attendee Acquisition Roundtable (AAR) and the July 24 Exhibit Sales Roundtable (ESR) in Chicago.

AAR is a one-day, invitation-only workshop, where an intimate group of event marketers learn from peers and subject matter experts to apply the latest tactics and technologies to find, attract and retain attendees.

This year’s program includes contributions from experts representing asp, Association Forum of Chicagoland, CompuSystems, Exhibit Surveys, mdg, Trade Show Executive and Visit Orlando. In addition to an updated Attendee Acquisition Resource Book, AAR participants will also receive a copy of the recently published Attendee Acquisition Metrics and Practices Survey, produced by Lippman Connects and Exhibit Surveys.

ESR provides an intimate group of exhibit and sponsorship sales and service professionals the opportunity to meet, network and learn from peers and a select group of subject matter experts in a hands-on, interactive format. Expert contributors from Association Forum of Chicagoland, Exhibit Surveys, EXPOCAD, Freeman, mdg, NTP, and Trade Show Executive will share best practices and brainstorm new ideas to help attendees strengthen their exhibit sales and sponsorship programs. In addition to an updated Exhibit Sales Roundtable Resource Book, ESR participants will also receive a copy of the recently published Exhibitor and Sponsorship Sales Metrics and Practices Study, produced by Lippman Connects and Exhibit Surveys.

“I’m pleased to continue this beneficial partnership with Association Forum to produce the Attendee Acquisition Roundtable and an Exhibit Sales Roundtable in Chicago,” says Lippman Connects President Sam Lippman. "For any organization that targets associations, partnering with Association Forum to reach beyond the D.C. market is an important part of that equation."

"We’re thrilled to partner with Sam and Lippman Connects to provide our membership with this executive-level programming for the meetings, convention and exhibition industry," says Association Forum’s Director of Sales and Sponsorship Christy Spahn, CAE. "As a past attendee of these programs, I know first-hand of the tremendous value that these exclusive roundtables will offer our membership."

Past AAR participant John Toner V., Vice President, United Fresh Produce Association, says, "The Attendee Acquisition Roundtable is the perfect size and format for peer-to-peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget, which will improve our show's bottom line."

Former ESR attendee Grace Cular Yee, Director of Sales, Food Processing Suppliers Association/PROCESS EXPO says, "At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking, as well as the open and enthusiastic discussions. I look forward to attending a future ESR."


About the Association Forum of Chicagoland
The mission of the Association Forum of Chicagoland is to “advance the professional practice of association management.” Founded in 1916, the Association Forum serves 47,000 association professionals whose efforts serve more than 37 million members and generate $22 billion in global annual expenditures. Visit www.associationforum.org.

About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. Sam Lippman also provides executive-level consulting. More information is available at www.lippmanconnects.com.


Contact:
sam@lippmanconnects.com


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Lippman Connects Selects Exhibit Surveys as Roundtable Research Partner Exclusive Partnership Through 2014





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