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Design & Construction Week Implements ExpoBee’s IndustryTracker
Design & Construction Week, comprising the National Association of Home Builder (NAHB)’s International Builders’ Show (IBS) and several other industry shows (see below), and IndustryTracker from ExpoBee have partnered to extend the event’s presence far beyond its show dates. How? By offering a new, free service that provides the design and construction community with an engaging, comprehensive, year-round newsfeed:
Design & Construction Week IndustryTracker - www.designandconstructionweek.myindustrytracker.com.
IndustryTracker is a fully automated service that harvests news on a daily basis from the websites of hundreds of IBS exhibiting companies, the NAHB, Design & Construction Week-supporting organizations and other thoughtfully selected industry resources. It’s also highly beneficial for attendee planning and post-show follow-up. IndustryTracker is yet another way NAHB is finding new and better ways to serve its customers, offering significant added value, creating a sense of community resulting in increased customer loyalty and increasing brand awareness year-round. And a one percent increase in client retention usually translates to a five percent increase in a show’s bottom line.
For Design & Construction Week exhibitors, this value-added service means that now their space rental fee provides benefits not just during the show but throughout the year. That’s because IndustryTracker uses information provided by attendees themselves to filter out less relevant information and news items and focus on giving each individual reader information in his/her specific area(s) of interest. It’s an efficient, effective way to deliver important and timely exhibitor news and information to our entire business community online, on-demand and 24/7 – like a personalized news platform for each member of the home-building community.
IndustryTracker is highly innovative in that it enables industry professionals to consume relevant, industry-focused exhibitor news. Attendees just choose the exhibitor categories, exhibiting companies and topics they care about most; IndustryTracker does the rest by creating a comprehensive industry newsfeed that is at the same time personalized, easy-to-follow and saves time and effort.
Rick Dobson, ExpoBee VP Sales USA, notes that the system’s information is updated continually, and built-in filters ensure that only the most important and relevant exhibitor information and most current industry news is provided.
“And in addition, IndustryTracker provides each exhibiting company with its own ‘Dashboard,’ showing how many news articles have been redistributed from its web site, how many people have read those articles and how much exposure they are receiving relative to other exhibitors,” adds Dobson. “It’s an innovative, valuable and value-added tool for exhibitors that doesn’t cost them anything.”
Founded in 2007, ExpoBee™ is a technology innovator offering interactive business engagement platforms and applications that provide exhibition organizers a distinct competitive edge. By combining innovative technologies, data intelligence and targeted marketing tools, ExpoBee empowers and optimizes community engagement year-round. For more information, visit www.expobee.com.
About the International Builders Show (IBS)
The National Association of Home Builders (NAHB) is a Washington, D.C.-based trade association whose broad mission is to enhance the climate for housing, homeownership and the residential building industry. NAHB’s Annual Convention and Exposition is the most important event of the year for the home building industry and is the world’s largest show of its kind for the residential and light commercial construction industry.
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