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Lori Rugh to Join ECEF 2014 Panel on “The Mexican Market”
5/1/2014
Capping nearly twelve months of intensive content development, Sam Lippman, producer of the annual Exhibition and Convention Executive Forum (ECEF), announced the 2014 program has been finalized. The announcement was made possible by the naming of Lori Rugh, Senior Director of Marketing and Sales for the American Wind Energy Association (AWEA), as a panelist for “The Mexican Market” session. ECEF will be held on May 28, 2014 at the JW Marriott Hotel in Washington, D.C.

Lippman noted Rugh’s leadership of AWEA outreach initiatives to global markets. “Lori will bring to the panel her knowledge of a rapidly-changing competitive industry, her sales and marketing acumen, and global outreach experience,” noted Lippman. “ECEF is limited to 200 C-level executives from associations and independent producers who have come to expect relevant content full of actionable takeaways. I have hand-crafted this year’s program to exceed their expectations,” he added.

The complete 2014 ECEF Schedule is as follows:

Tuesday, May 27, 2014
7:30 PM – 9:30 PM Welcome Reception

Wednesday, May 28, 2014
7:00 AM ….. Breakfast
7:40 AM ….. Welcome and Self Introductions
8:15 AM ….. Opening Keynote — Avoiding Irrelevance: Greg Topalian, Senior Vice President, Reed Exhibitions, will explain how changing customer expectations will disrupt our business model and what Reed Exhibitions learned from consumer events that is reshaping their business events.
9:15 AM ….. The Mexican Market — Bring Mexican Attendees to your Event and Clone your Event in Mexico: David Audrain, President & CEO, Exposition Development Company, Lori Rugh, Senior Director of Marketing and Sales, American Wind Energy Association, and Paul St. Amour, Vice President, Latin America, E.J. Krause and Associates and other exhibition producers will demonstrate the importance of adding Mexican attendees to their US events plus the value of replicating their US events in Mexico.
10:55 AM ….. Extend the Experience, Enhance the Value: How Shop The Floor Leverages Advanstar's Trade Shows: Joe Loggia, President and CEO, Advanstar Global, will demonstrate how Shop The Floor, their online b-to-b platform, enables connections and commerce anytime/anywhere that enhance the value of participation for their attendees and exhibitors.
11:50 AM ….. Networking Lunch
1:00 PM ….. Increasing Attendee Experience and Engagement through Integrated Virtual Opportunities: Chris McEntee, Executive Director/CEO, American Geophysical Union will share their virtual experiments with the world’s largest Earth and space science meeting; how digital enhancements are creating a complementary virtual meeting for on-site attendees, while also engaging global members who cannot physically attend.
1:40 PM….. Ninja Innovation — Killer Strategies for Successful Exhibitions: Gary Shapiro, President & CEO, CEA, will use real life examples from his experience as a leader in the consumer electronics industry and as head of the International CES® to reveal the essential strategies for a successful exhibition.
3:00 PM ….. Closing Keynote — Brand Real: Strengthening Your Event’s Brand and Your Bottom Line: Larry Vincent, Executive Director, The Brand Studio will explain how to use brand strategy to generate maximum impact for your organization and events. Based on the content of Larry's latest book, "Brand Real," this presentation helps executives think of their brand as a business strategy rather than image and design.
4:10 PM ….. Key Findings and Summary: Wayne Jacobs and Sam Lippman
4:20 PM ….. Conclusion: Sam Lippman
4:30 PM ….. Adjourn and Larry Vincent Book Signing


About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. Sam Lippman also provides executive-level consulting. More information is available at www.lippmanconnects.com.


Contact:
sam@lippmanconnects.com






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