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IAEE Launches Next Phase of National Public Relations Campaign
5/1/2014
The International Association of Exhibitions and Events™ (IAEE) announced today that the exhibitions and events industry will launch the next phase of its national public relations campaign with the introduction of "Exhibitions Mean Business."

Exhibitions Mean Business will continue to build on the work of Click Here First, the industry's inaugural public relations program by communicating the value of face-to-face events to key audiences, such as businesses, marketers and related media outlets. With this new stage, the campaign will also activate targeted advocacy efforts as a means of driving education and awareness to policymakers and other business and economic stakeholders.

"It is incredibly important that we continue to advocate on behalf of the exhibitions and events industry, and the evolution of our campaign is reflective of that," said IAEE Chairperson Skip Cox. "Exhibitions Mean Business represents this focus and dedication because we understand our efforts impact not only the thousands of individuals who make up our sector, but also the millions of businesses and community members who rely on exhibitions and events to help them conduct business and make a living."

As part of this year's activities, campaign organizers will host "Exhibitions Day", an industry-wide effort to engage policymakers on Capitol Hill and help them to understand the impact of select regulatory decisions, including visa regulations and government travel restrictions on the exhibitions and events industry.

The event, which will take place 16-17 June 2014 in Washington, D.C., was developed in collaboration with multiple industry organizations who have come together to develop and support this critical initiative to ensure members' voices are heard by legislators. These organizations include the Center for Exhibition Industry Research (CEIR), Exhibit Designers and Producers Association (EDPA), Exhibition Services & Contractors Association (ESCA), IAEE's Washington, D.C. Chapter, International Association of Venue Managers (IAVM), Society of Independent Show Organizers (SISO) and the U.S. Travel Association (U.S. Travel). Additionally, industry media partners who will support the event include EXHIBITOR Magazine, Expo Magazine, Trade Show Executive and TSNN.

The Exhibitions Mean Business campaign will continue to be carried out by global public relations firm, Edelman, in collaboration with a coalition of industry representatives. For more information on the campaign and the industry's efforts to elevate and fortify its reputation as the best means of bringing business, opportunity and education together, please visit www.exhibitionsmeanbusiness.org.

For more information about Exhibitions Day or to register to attend, go to www.exhibitionsday.org.

To date, campaign contributions have been made by:

Champions: Association of Equipment Manufacturers (AEM), Atlanta Convention and Visitors Bureau, Atlantis, Paradise Island Resort, Chicago Convention & Tourism Bureau, Consumer Electronics Association/CES, Convention News TV (CNTV), CTIA – The Wireless Association (one-time contributor), Dallas Convention and Visitors Bureau, Destination DC, Detroit Metro Convention and Visitors Bureau, Freeman, Global Experience Specialists (GES), Greater Boston Convention and Visitors Bureau, Greater Houston Convention and Visitors Bureau, Greater Miami Convention and Visitors Bureau, Hargrove, InfoComm International, LA Inc. The Los Angeles Convention and Visitors Bureau, Las Vegas Convention and Visitors Authority, Maritz, McCormick Place, Messe Frankfurt GmbH, MGM Resorts International, Steve Moore, National Association of Broadcasters (NAB), National Shooting Sports Foundation, Inc., New Orleans Metropolitan CVB, Orange County Convention Center, Philadelphia Convention and Visitors Bureau, Premier Beauty, Radiological Society of North America (RSNA), San Antonio Convention & Visitors Bureau, San Diego Convention and Visitors Bureau (one-time contributor), San Francisco Convention and Visitors Bureau, SPI: The Plastics Industry Trade Association, Solar Energy Trade Shows LLC (SETS) (one-time contributor), Tourism Toronto – Convention and Visitors Association, Trade Show Executive, Transportation Management Services, Visit Denver, and Visit Orlando

Leaders: Anaheim – Orange County Visitor and Convention Bureau, Austin Convention and Visitors Bureau, bxb Online, Destination Marketing Association International (DMAI), Experience Columbus, Experient Inc., Ft. Worth Convention & Visitors Bureau, George R. Brown Convention Center, Greater Fort Lauderdale Convention and Visitors Bureau, Greater Vancouver Visitors and Convention Bureau, Hanley Wood, Indianapolis Convention and Visitors Association, International Association of Amusement Parks and Attractions (IAAPA), Kansas City Convention and Visitors Association, Memphis Convention & Visitors Bureau, Meet Minneapolis, Nashville Convention and Visitors Bureau, Packaging Machinery Manufacturers Institute (PMMI), St. Louis Convention and Visitors Commission, Seattle Convention and Visitors Bureau, Society of Manufacturing Engineers, Tampa Bay and Company (one-time contributor), Visit Baltimore, and Visit Charlotte

Supporters: AE Ventures, American Dental Association, American Society of Anesthesiologists, Center for Exhibition Industry Research (CEIR), ConvExx, Craft & Hobby Association (one-time contributor), Exhibit Surveys Inc., Exhibition Services & Contractors Association (ESCA), Global Pet Expo, Light Speed, Major American Trade Show Organizers (MATSO), Mears Transportation, National Automobile Dealers Association, Performance Racing Industry (one-time contributor), Portland Oregon Visitors Association, Reed Exhibitions, SmithBucklin, US Poultry & Egg Association, UBM Live, VisitPittsburgh, VP International, and Western Veterinary Conference


About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry IAEE recognizes its strategic partners: American Airlines, Anaheim Orange County Visitor & Convention Bureau, Barco, Mexico Tourism Board, New Orleans Moral Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, San Antonio Convention & Visitors Bureau, Visit Baltimore, Visit Orlando and Voice Logic. Visit www.iaee.com for more information.


Contact:
sbrower@iaee.com


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