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Goombal Launches Event Management Solutions
5/22/2014
Goombal, a new event management platform that allows event planners to run perfect events every time, announced its formal launch. Goombal is a first-of-its-kind event management solution that uses both cloud and mobile technologies to help event planning teams flexibly design, plan, manage, and measure ROI of events. Goombal saves event planners more than 30 percent of their time by automating mundane administrative activities such as data gathering, reporting, project tracking and document management. Event planners can finally channelize their valuable time on creative, strategic activities that create superior event experiences for their attendees.

Goombal was founded by marketing veteran Vinay Iyer. In the course of working on several events during his career, Vinay experienced the severe limitations of managing events on Excel spreadsheets, shared docs, emails and binders. Multiple silos of information made it impossible to obtain quick insights into event performance and make smart decisions to maximize ROI of events. Spotting an opportunity to deliver innovation to the event management industry Vinay left his previous employer SAP to start Goombal.

With Goombal, a Mobile and Cloud solution, event planners can easily manage all their events in one place, collaborate effectively with the entire event team through mobile devices 24x7, track event progress in real time, and obtain deep insights into event performance.

“Events continue to be an excellent marketing tactic to engage with customers and prospects and drive awareness, revenue and customer loyalty so much so that Chief Marketing Officers (CMOs) consistently spend 15-25 percent of their marketing budgets on events. However, unlike other areas of marketing, the world of event management has been underserved by modern technology,” said Vinay Iyer, Founder and CEO of Goombal. “With Goombal, we have developed a platform that - for the first time - enables event organizers to effortlessly manage every aspect of their event in one place, and have instant access to key information 24x7 on their mobile devices like iPhones, Android phones and tablets. Event planners can now retire their binders and Excel docs and easily run perfect events every time by using Goombal.”

Several customers including Satmetrix, Share Our Strength, and TiEcon 2014, the world’s largest entrepreneur conference, have successfully deployed Goombal and are realizing significant gains in efficiency and outcomes.

Sign up for a product demo and a 30-day free Goombal trial on the Goombal website, www.goombal.com.


About Goombal
Goombal is a cloud and mobile event management platform that empowers marketers to run perfect events every time – with 30% less effort. Created by event planners, for event planners, Goombal brings flexibly to design, plan, manage, and measure all types of corporate and industry events. The company is headquartered in Oakland, CA. For more information, go to www.goombal.com and follow us on Twitter and LinkedIn.


Contact:
katja@expeditionpr.com






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