WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News, New Products
GenieConnect Introduces New iBeacon-enabled Audience Response Solution
5/22/2014
GenieConnect introduces a new iBeacon-enabled audience response solution for the convention and corporate events industry.

The solution utilizes the proximity awareness of iBeacons to ‘push’ session content to attendees and, if desired, locks their handset screen during the session to minimize distractions. All slides are delivered by the GenieConnect software to attendees’ devices, and all audience response mechanisms – live polling, surveys and Q&A management – are controlled by the presenter and carried out on attendees’ smartphones or tablets: this potentially eliminates the need to deploy audio/visual equipment in every session room and makes expensive custom audience response hardware redundant.

GenieConnect C.E.O. Giles Welch stated, “Conference and corporate event organizers are between a rock and a hard place – they are aware of the benefits of enhancing the attendee experience by introducing audience interaction tools; but constrained by the costs of doing so. This audience response solution is part of our sophisticated event technology software suite and makes use of the devices that attendees bring with them. It’s a textbook example of how GenieConnect integrates the latest technology developments into cost-effective solutions that give our clients the capabilities they are clamoring for.”

Session content can be pushed to session attendees using: iBeacons and – thanks to GenieConnect’s recently announced industry-first integration of Android into its iBeacon solutions – this capability can now be extended to any device equipped with Bluetooth Low Energy (BLE); or via a Wi-Fi connection. Once installed on the device, the screen can be locked for the duration of the session, minimizing the distractions often associated with smartphone or tablet use at an event.

One feature loved by both speakers and attendees is the ability to have the presentation slides appear simultaneously on the phone/tablet and the big screen. This is seamlessly driven by the presenter, and polls will automatically unlock and appear available for the audience to respond at all the key points - without the need for AV switching or a second moderator.

In the session, all slides are viewed on a smartphone or tablet, and attendees are prompted to take advantage of a variety of interaction tools: for example, to vote on a topic, with the results instantly displayed in graphical form on their screen; or to submit questions for consideration – or vote on previously submitted questions (these can be moderated to ensure that inappropriate content is not shared in a public domain). Once the session is complete, the app can be used to complete a short survey – inviting opinions immediately after a session closes invariably results in a higher completion rate and improves the organizers insight into its success.

Among the first users of the new audience response software will be attendees at Changeboard's forthcoming Future Talent Conference, the premier thought-leadership event for Heads of HR and senior HR Professionals to be held at the Royal Opera House. Commenting on the audience interaction software, Porteur Keene, Co-Founder and Executive Chairman of Changeboard, said, “This is an event for the opinion-formers in our industry, so it was vital for us to find a way of allowing those opinions to be shared on the day. The GenieConnect solution offers a level of sophistication appropriate to our audience whilst simultaneously being very simple to use. I’m very excited to see the kind of impact it will have on our event.”

The new solution was unveiled at ASAE’s Springtime Expo ’14 on Thursday, May 15, 2014, Walter E. Washington Convention Center, Washington, DC.


About GenieConnect
Established in 2010, GenieConnect is a leading provider of smarter event technology with unrivalled breadth of functionality, offering unique insight and business intelligence to organizers and enhanced event experiences for their attendees. Built on the rock-solid data foundations of the industry’s most robust Content Management System and implemented with comprehensive and expert delivery capabilities, GenieConnect mobile apps, web portals, automated email marketing and meetings management tools are truly best of breed solutions. Event organizers, corporations and associations can deploy these solutions under their own brand to maximize event success. For more information, visit www.genie-connect.com, or call Sales in the U.K., +44 (0)1628 569 350, or the U.S., +1 (312) 756 0110.


Contact:
Lauren.marshall@genie-connect.com


Related News

GenieConnect Expands Management Team





FIND IT - MARKETPLACE
Exhibit Producers
Access TCA
Furniture
AFR Trade Show Furnishings
Designers
exhibitdesign
Rental
Structure Exhibits
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott