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Tom Bowman Presents Business Case for Sustainability at OCTANORM Training Seminar
5/29/2014
Tom Bowman, keynote speaker and author of The Green Edge, will be the guest speaker at the upcoming OCTANORM® Training Seminar. Bowman’s talk, entitled “Find Your Green Edge — Competing in a Brave New World,” will explore how exhibit and event marketers can gain multiple business benefits by placing sustainability at the center of the company's operations.

Bowman says that in an increasingly competitive marketplace, the most successful companies are focusing on sustainability as a core business strategy. “This focus is making them more innovative, more competitive and more profitable. The nimble, highly creative companies of the exhibit and events industry are ideally positioned to benefit from this approach,” says Bowman.

Norm Friedrich, President of OCTANORM® USA, says inviting Bowman to speak is an extension of the company’s partnership approach with its customers. “We are committed to the success of our business partners. Tom focuses on an important business opportunity that shifts the sustainability conversation towards solutions that provide bottom line benefits,” says Friedrich. Bowman will be available to sign complimentary copies of The Green Edge provided to all seminar participants by OCTANORM®.

OCTANORM® USA has provided designers, engineers, detailers and project managers with a hands-on opportunity to learn about the company’s latest product innovations for over fifteen years. This year’s event will be held June 2-3, 2014 in Atlanta, Georgia. For more event details, please contact Amy Muldoon, amuldoon@octanormusa.com or 770.732.1520.


About Bowman Change, Inc.
Tom Bowman is founder and CEO of Bowman Change, Inc., a consultancy dedicated to helping organizations reap the benefits of working with purpose—making social issues and environmental change central to their missions. Bowman received the international Green Good Design award in 2010 and is the chair of the Exhibitor Designer and Producer Association (EDPA) Sustainable Exhibit Leadership Committee. The company he founded in 1988, Bowman Design Group, received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (German) industry standards. Bowman is the author of The Green Edge and writes a monthly “Ask Mr. Green” column for EXHIBITOR Online. Contact Mr. Bowman at 562-494-3400 or www.TomBowman.com.

About OCTANORM
OCTANORM®’s “World of Systems” provides an extensive range of structural building systems which are used worldwide in the design and construction of custom exhibits, displays and retail environments. Environmentally friendly, OCTANORM® recyclable products provide custom solutions in a wide variety of markets. A perfect blend of functional and timeless products that are truly reusable, recyclable and remarkable. Discover the World of Systems, powered by OCTANORM®. Learn more at www.octanormusa.com.


Contact:
tom@tombowman.com


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