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Exhibit Surveys White Paper Studies the Event Organizer's Role in Driving Exhibitor ROI
Exhibit Surveys, Inc., the leading provider
of research, measurement, and consulting services exclusively for the
exhibition and event industry, announced today that a new white paper,
"The Organizer's Role in Driving Exhibitor ROI ] A Consultative
Approach," by CEO and president Jonathan "Skip" Cox, is now available on
its web site. Cox authored the paper for last month's Exhibition and
Convention Executives Forum. ECEF is the world's only one-day forum
designed exclusively to address the convention and exhibition needs of
independent show organizers and association executives.
The new paper reveals eight ways that exhibitor ROI can be improved,
beginning with an appraisal of the alignment between an event's exhibitors
and visitors. By understanding the variables impacting an exhibitor's
performance, to sharing more detailed show data and specific exhibit
performance metrics, the paper asserts that there are many ways for an
event organizer to enter into a more consultative relationship with
individual exhibitors. Gathering and sharing the right data and conducting
more strategic conversations will enable the organizer to create more
value for exhibitors, thereby improving the exhibitors' ROI (Return On
"By helping exhibitors better calculate their expected ROI, and by
focusing on improving the exhibitors' future returns, organizers are
actually building the foundation for a growing and vibrant event,"
commented author Jonathan "Skip" Cox, CEO and president, Exhibit Surveys
Inc. "Improving exhibitor retention rates, increasing exhibit space and
sponsorship sales, and identifying new opportunities for growth all
require the organizer to develop a clear definition of the value an event
currently provides to all of its stakeholders."
To download the free white paper, click www2.exhibitsurveys.com/l/31042/2014-05-23/4wlz3.
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.
Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit
www.exhibitsurveys.com or call 1.800.224.3170. To download additional free white papers, go to
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