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IAEE Further Develops Strategic Partnership with CIBTM
6/26/2014
The International Association of Exhibitions and Events™ (IAEE) has teamed up once again with CIBTM (www.cibtm.com), the leading trade show for the meetings and events industry in China and Asia, to host qualified meeting planners at its event which takes place from 17-19 September 2014, in Beijing, where the association will also co-produce education content at the event.

IAEE Chief Operating Officer Cathy Breden, CAE, CMP, said, "As the global organisation representing the exhibitions and events industry, the International Association of Exhibitions and EventsTM (IAEE) recognises the importance of partnering with CIBTM and having an presence in the MICE industry in China and Asia. This is an important region for us as we currently have more than 1,000 industry professionals with the IAEE Certified in Exhibition Management (CEM), which demonstrates the importance of providing education to this market."

"For anyone exploring countries in Asia as a potential market to take an event, CIBTM is the perfect opportunity to learn about the area and to understand the evolving trends. From PCOs to airlines, to venues, to hotels, participating as a hosted buyer or taking an exhibit stand is a perfect opportunity in this emerging marketplace. CIBTM is a great partner and we will be informing our members of this wonderful Hosted Buyer opportunity. IAEE participated in CIBTM 2013, and had great success in furthering our initiative to have a presence before this important audience. I look forward to attending and visiting the exhibits and taking part in the professional education, so I can better understand the market myself!" Breden continues.

To effectively engage with attendees at CIBTM, IAEE will host education sessions as part of the Knowledge Programme, which will focus on expertise and best practices for the exhibitions and events industry. Attendees will have an additional chance to get a deeper understanding of the exhibitions and events industry. Each of the sessions will earn credits for the CEM certification programme.

Jacqui Timmins, Exhibition Director CIBTM, Reed Travel Exhibitions commented, "We are delighted to renew our partnership with IAEE, and for their support in creating some cutting edge content for our education programme to drive career development and industry knowledge."

CIBTM 2014 takes place on the 17th - 19th September 2014. For further information on the event, exhibitors, hosted buyers' required qualifications, partners, networking and educational opportunities visit www.cibtm.com or contact Jonathan Vis by emailing jonathan.vis@reedexpo.co.uk or by phone on +44 (0) 208 910 7975.


About IAEE
IAEE, which was founded in 1928 to represent the interests of trade show and exhibition managers, represents over 8,300 individuals who conduct and support exhibitions around the world. More than 55 percent of its members are directly involved in the planning, management and production of exhibitions.

About CIBTM
CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com), IBTM America (www.aibtm.com), IBTM India (ibtmevents.com/IBTM-India/) and IBTM Africa (ibtmevents.com/IBTM-Africa/) and EIBTM (www.eibtm.com).

CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world's leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions. For more information go to www.reedtravelexhibitions.com.


Contact:
celine.sabattini@cut-coms.co.uk






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