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Awards, Company News
MC2 Wins Two Silver Stevie Awards for Exhibition Display and Live Events
MC2 ("MC-squared"), a
nationally recognized exhibit and event marketing company, was presented
with two Silver Stevie® Awards in the Best Exhibition Display in the Live
Event category at The 12th Annual American Business Awards in Chicago.
MC2 received a Silver for two projects in the Best Exhibition Display in
the Live Event category for the company's work on Motorola Solutions: The
Experience Is Everything and Hisense at CES2013.
At the National Retail Federation Convention & Expo, Motorola Solutions
turned their exhibit into a live shopping experience to showcase their
retail software solutions. Inspired by turn-of-the century New York City
department stores, the 3,500-sq. ft. exhibit space was surrounded by store
facades. Each of the four walls featured a 14 ft. high display window
staged to convey a specific value proposition incorporating a Motorola
Inside the booth was modern shopping environment, with canopies, large
hanging light fixtures and ceiling grids that lowered the sight line to
store proportions and minimized the trade show look and feel. Evoking a
real-world store were three separate retail departments: apparel,
electronics and groceries. The fixtures, merchandise and stylishly dressed
mannequins further enhanced the shopping environment. Mapped in advance to
focus on the targeted retail C-level executives, the booth's layout
created a natural circular flow and was divided into areas showcasing
Motorola Solutions products.
Occupying prime real estate at the 2013 Consumer Electronics show, Hisense
awed attendees with an original live theater performance that was as much
art as entertainment. To bring the Hisense tagline, Life Reimagined, to
life at CES, MC² designed a dramatic, airy and open environment with soft,
pastel, color-changing lighting effects used against a mix of textures. To
showcase new products from Hisense, the custom design featured hands-on,
interactive 3D gaming stations, interactive 3D and SMART product displays.
And, the 45'X90' exhibit featured an upper level hospitality and meeting
area so business could be conducted while overlooking the featured product
lines. The sophisticated, yet simple, booth design. This helped increase
awareness of Hisense and interest in their products by attracting
attendees - retail buyers, press and consumers - to the booth without
distracting from the company's new product lines.
The American Business Awards are the nation's premier business awards
program. All organizations operating in the U.S.A. are eligible to submit
nominations - public and private, for-profit and non-profit, large and
For more information about MC2, visit www.mc-2.com, or the Stevie Awards,
MC2 ("MC-squared"), www.mc-2.com, is a recognized leader in the
exhibit and event marketing industry. The company designs, builds and
manages integrated marketing programs for events, exhibits, and brand
environments for the world's best brands. The company has 13 locations in
the U.S. and Germany to serve their clients.
More information about MC²...
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