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ECEF 2014 Achieves an 87% Net Promoter Score
7/10/2014
Based on the question “How likely are you to recommend ECEF to a colleague?” the 2014 Exhibition and Convention Executives Forum achieved a record-setting 87 percent Net Promoter Score (NPS), according to an independent post-event survey. In making the announcement today, Sam Lippman, President of Lippman Connects and ECEF producer, noted, “ECEF has achieved a Net Promoter Score exceeding 80 percent for three years in a row. This is our best NPS yet.” The survey was conducted by Jacobs Jenner & Kent (JJ&K), a marketing research and consulting firm specializing in events and an ECEF sponsor. Wayne Jacobs, JJ&K CEO and Director of Research, explained the significance of ECEF’s high score: “A Net Promoter Score can range from a low negative percent to a high of positive of 100 percent. An NPS of 50 percent or higher is excellent. I am not aware of many organizations even reaching the 80 percent range.” More than indicating satisfaction with any single event, the NPS methodology measures overall customer loyalty. By gaining 5 percent in a three year period, ECEF has earned higher levels of customer loyalty each year. ECEF 2014 was also notable for attracting a record 206 verified executives from associations and independent event producers. “We are currently analyzing the comments and suggestions from survey respondents,” said Lippman. “And we will use this feedback to improve ECEF 2015.” ECEF 2015 will be held May 27, 2015 in Washington, D.C. More information on the Exhibition and Convention Executives Forum is available at www.lippmanconnects.com/ecef. About Lippman Connects Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. Sam Lippman also provides executive-level consulting. For more information, go to www.lippmanconnects.com. About Jacobs Jenner & Kent (JJK) Jacobs Jenner & Kent is a full-service marketing research and consulting firm established in 1980. Their clients cover a range of business disciplines of high tech, trade show marketing, association management, advertising/public relations, real estate/development, finance, healthcare and consumer products. Visit www.jjkresearch.com for more information. Contact: sam@lippmanconnects.com Related News Lori Rugh to Join ECEF 2014 Panel on “The Mexican Market” Tweet |
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